Responsibilities

• Build and improve the funnel from YouTube viewer to lead, and from lead to booked sales call.
• Identify the best opportunities to capture leads from our existing content and audience.
• Create and improve landing pages, lead magnets, forms, calls to action and follow-up journeys.
• Build email nurture campaigns that educate prospects and move them towards booking a call.
• Segment leads based on business type, interests, service need and buying intent.
• Plan and manage remarketing and retargeting campaigns across Google, YouTube, Meta and other relevant platforms.
• Work with the YouTube team to align content opportunities with lead generation goals.
• Work with the sales team to understand lead quality, objections and conversion barriers.
• Track performance across the funnel, including clicks, leads, booked calls and closed sales.
• Run tests across landing pages, emails, ads and calls to action to improve conversion rates.

Requirements

• Experience turning content, social traffic or large audiences into leads, booked calls or sales opportunities.
• Strong understanding of digital funnels, lead capture, lead nurturing and conversion optimisation.
• Experience with email marketing, audience segmentation and marketing automation.
• Experience with remarketing and retargeting campaigns across Google, YouTube and Meta.
• Good commercial awareness and a focus on revenue, not vanity metrics.
• The ability to create the strategy and also deliver the work.
• Strong copywriting instincts and an understanding of trust-based marketing.
• Confidence working with both content teams and sales teams.
• A practical, test-and-learn approach to improving results.

Preferred

• Experience in marketing for accountancy, tax, finance, SaaS, professional services, EdTech or B2B services.
• Building funnels from YouTube, webinars, newsletters, podcasts or educational content.
• Improving conversion from content traffic into sales calls.
• CRM, email marketing and automation tools.
• Tracking performance from first touch through to booked call and closed sale.

Benefits

• Work from home