Responsibilities

• Managing the company’s online catalogues across multiple sites, working closely with the design, and buying teams to ensure all are kept current and well merchandised
• Continually develop the digital marketing strategy for each platform, working collaboratively across the business to produce creative and engaging content/offers
• Work with key stakeholders across the business to further develop and deliver a creative and engaging social media strategy across all major sites
• Monitor and develop KPIs, using a strong analytical approach to evaluate performance and drive improvements
• Maintain a strong knowledge of eCommerce and Social Media functionality, working with our platform providers to ensure all offerings stay current and deliver the highest possible levels of service and revenue
• Working with the eCommerce Assistant to catalogue new products, ensuring all digital assets required for the business are produced
• Managing multiple requests from across the business, prioritising work and communicating decisions with other teams
• Produce monthly reports for senior executives on the performance of each digital platform, recommending where improvements can be made
• Managing the digital marketing team to ensure they continue to develop their skills and help deliver on all of the above.

Requirements

• Proven experience engaging in, planning, managing, and delivering Digital and e-commerce projects
• Experience in managing social media accounts and delivering engaging content, especially on the Meta and TikTok platforms
• Designing and implementing digital marketing campaigns, including emails and PPC
• Product Catalogue Management and Digital Asset Management
• Strong analytical skills with a working knowledge of Google tools such as Google Analytics
• Good knowledge of SEO best practice
• A degree or equivalent qualification