Responsibilities

• Own the digital customer acquisition strategy and a growing customer base via Paid Social Channels, SEO, PPC Channels, Affiliates, Digital Partners and Display
• Work closely with the CRM team to support retention strategies and to define effective targeting for acquisition
• Lead digital planning sessions with external agencies to support trading plan and achieve marketing objectives.
• Work with ecommerce team to ensure digital marketing channels are reflective of trading needs.
• Work with the studio/creative team to ensure that the content for paid digital channels aligns with Channels best in practice
• Be a key contributor to the Digital Communication Strategy working closely with Marketing to ensure Acquisition needs are met.
• Manage the Search, Paid Social and Display agencies to ensure campaigns are on track; hold weekly meetings to ensure improvements and actions drive incremental sales, improve ROI and reflect latest trends in industry.
• Manage Affiliates in house
• Be responsible for defining and executing the Organic Social strategy working closely with the creative team to roll out engaging content across channels and that the community is managed effectively.
• Develop and oversee the influencer and KOL strategy through Affiliates and Organic Social channels working with regional marketing leads to execute.

Requirements

• Strong numerical skills and commercial acumen.
• Possess a strong track record of success in digital customer acquisition and retention via paid channels
• Well-versed in most if, not all forms of digital channels, demonstrating strong analytical skills.
• Have experience in managing and optimising budgets effectively to meet key objectives to deadlines and budget.
• Strong understanding of what best in class creative and format looks like
• Experienced in driving traffic to converting pages by providing a brief and feedback to the ecommerce team.
• You will have some experience in managing the digital landscape of a brand including monitoring and management of online marketing policies internally and externally.
• Have strong reporting skills and confidence to present cases to support your decisions and future strategies.
• Strong communication and relationship building skills

Benefits

• Physical wellbeing: Private medical insurance covering pre-existing medical conditions and the ability to add family members, an online GP app with 24/7 appointments, available within 24 hours, and cycle scheme participation for tax-exempt bike and/or accessories purchase.
• Financial wellbeing: Company pension scheme.
• Lifestyle: Orlebar Brown and CHANEL product discounts and employee-only sales.
• Employee Recognition: Service award incentives, 1-week office closure in August to practice what we preach (paid leave and separate from 25 days annual leave plus UK public holidays).