Requirements

• Proven experience owning a B2B website as a lead generation and scoring asset, ideally at a SaaS or fast-growing tech company.
• Strong technical SEO skills combined with working knowledge of GEO/AEO and how to optimize for AI-driven and LLM-powered search.
• Hands-on ability to create marketing assets (landing pages, campaign creative, sales enablement content), plus a proven ability to quickly learn and adopt existing tools and systems (e.g., CMS platforms).
• A track record of planning and executing marketing campaigns that generate measurable pipeline, not just traffic or impressions.
• Experience working closely with Sales, understanding what they need to convert leads and building that into your website and campaign strategy.
• Proficiency with web analytics and marketing tools (e.g., GA4, Search Console, CRM/marketing automation platforms), with the ability to turn data into clear next steps.