Responsibilities

• Running the website
• You’ll use AI tools to design and build new page elements yourself wherever possible, briefing in designers or developers for work that genuinely needs their skillset, and build new location and product pages as we expand. You'll use analytics tools to spot friction in user journeys, and test improvements to forms, layouts and conversion paths.
• Any pricing, copy or image update you make will read on brand and look right the first time. Executing PPC, SEO & AEO
• You'll run paid search and paid social campaigns in-house using AI-assisted tools.
• You'll execute SEO and AEO initiatives, including content structuring and technical changes that improve how we're found in traditional search and in AI answer engines. Where we still use agencies, you'll manage that relationship operationally: calls, briefings, reporting, and pulling the data that supports their work, while steadily reducing our dependency on them.
• Owning email marketing
• You'll build, test and optimise email campaigns and all automated touchpoints across the funnel, writing clean, on-brand copy every time.
• Managing our CRM (HubSpot)
• You'll own day-to-day CRM configuration and administration to ensure every enquiry is routed correctly, the data required is captured and accurate, and build reporting that tracks contacts from first touch through to sign-up. You’ll stay on top of product releases and ensure we’re using the system to the fullest.
• Reporting, with evidence

Requirements

• You have strong hands-on experience with a website CMS, GA4, and Google Search Console
• You've run PPC campaigns using Adwords, Meta and LinkedIn Ads Manager and know your way around SEO and AEO fundamentals
• You're genuinely curious about how AEO and AI-driven search are changing how customers find businesses.
• You have a good eye for copy and visual detail – you spot your own mistakes before anyone else does.
• You move at pace without cutting corners, and enjoy a scale-up environment.
• You're fluent with AI tools and use them as a core part of how you work, and you’re curiosity means you’re always ahead of curve and willing to try new things.

Preferred

• This role is for you if you get a kick out of seeing metrics and KPIs grow
• You’re comfortable using AI to do more, faster, with less
• You're comfortable holding a high bar on your own work without someone checking behind you
• You want to build real depth across website, performance channels, email and CRM
• You want ownership of our inbound growth engine
• This role is NOT for you if you need detailed direction before you can start moving
• Copy and visual work aren't a strength, and your instinct is to hand it to an agency or supplier rather than solve it yourself first
• You prefer a slower, more deliberate pace
• You want a role that's purely strategic, without hands-on execution
• You're looking for this to be a stepping stone into managing a team

Benefits

• a competitive salary, monthly wellness package, team joy budget, quarterly socials and more