Responsibilities

• Lead and optimise paid digital campaigns across social, display, affiliates, and app acquisition channels to drive scalable customer growth
• Manage app acquisition campaigns across platforms such as Meta, TikTok, Apple, and Google ecosystems
• Continuously improve campaign performance through audience targeting, creative testing, bidding strategies, and budget optimisation
• Analyse campaign data and performance metrics to identify opportunities for growth and efficiency improvements
• Partner closely with creative, product, analytics, and agency teams to maximise campaign effectiveness and deliver against wider business objectives
• Support the expansion of paid media activity across additional acquisition channels and evolving digital platforms
• Drive efficient and scalable customer acquisition while improving app installs and return on investment

Requirements

• You’ll bring strong hands-on experience managing paid social campaigns across platforms such as Meta and TikTok, within app acquisition and performance marketing environments.
• You’re comfortable optimising campaigns against key metrics including CPI, CPA, and ROAS, and have a strong analytical mindset with the ability to turn data into actionable insights.
• You’ll have experience working in fast-paced digital marketing environments, balancing multiple campaigns and priorities while maintaining a strong commercial focus.
• Collaboration is key in this role, so strong stakeholder management and communication skills are essential, alongside the ability to work effectively with agencies and cross-functional teams.
• We’re looking for someone who is proactive, performance-driven, and passionate about the evolving digital media landscape and growth marketing opportunities.

Benefits

• we think that making life enjoyable in and out of work helps us to be the best we can be. We therefore give our people all kinds of extra benefits, whether that’s professional training, healthcare or life insurance, family fun days, monthly prize draws and a whole lot more.