Responsibilities

• Lead the paid search strategy, implementation, and optimisation programme in partnership with the appointed digital marketing agency, ensuring campaigns deliver against customer acquisition and commercial growth objectives.
• Own the paid social strategy and end-to-end campaign delivery, including audience targeting, creative briefing, performance monitoring, testing, and ongoing optimisation.
• Manage the affiliate marketing programme for Charles Stanley Direct Online Investing, working closely with agency partners and the Performance Marketing Executive to maximise channel performance and support wider marketing objectives.
• Lead the strategic planning and execution of app marketing campaigns across paid channels, while collaborating with internal teams to strengthen owned and earned media activity.
• Partner closely with Brand and Creative teams to ensure all campaign messaging and creative assets align with brand guidelines, audience needs, and financial promotions requirements.
• Manage and develop relationships with performance marketing agency partners, ensuring accountability for delivery, performance, innovation, and return on investment.
• Provide leadership, coaching, and development to the Performance Marketing Executive, including oversight of social media strategy, planning, and execution.
• Work collaboratively with the Analyst and Reporting Manager to ensure robust campaign tracking, insightful reporting, and data-driven optimisation recommendations.
• Support the Digital Marketing Manager (Website & Martech Lead) with website enhancements, SEO initiatives, and marketing technology improvements.
• Contribute to the delivery of email marketing campaigns, customer communications, and GDPR-compliant marketing activities.

Requirements

• Experience within the UK financial services sector, ideally wealth management, investment management, or a related industry.
• Minimum of 5 years' experience in a digital or performance marketing role, with a broad skill set and willingness to support wider marketing initiatives when required.
• Advanced expertise in PPC and paid social campaign management.
• Proven track record of delivering measurable results across awareness, engagement, acquisition, and conversion campaigns.
• Strong analytical and data-driven approach, with the ability to translate insights into actionable recommendations.
• Demonstrated experience driving commercial growth through performance marketing activity.
• Experience managing and influencing third-party agencies and external partners.
• Excellent organisational and project management skills, with the ability to manage multiple priorities in a fast-paced environment.
• Previous people management, coaching, or leadership experience, with the ability to develop and inspire others.
• Continuous Improvement - Demonstrates curiosity, initiative, and a test-and-learn mindset, continually seeking opportunities to optimise performance, improve processes, and challenge the status quo.