Responsibilities

• Own and evolve SkyShowtime’s performance marketing acquisition strategy for Iberia, with a primary focus on affiliate partners, driving scalable growth while optimising towards CPA.
• Effectively scale SkyShowtime’s Amazon Prime Video Channel via Amazon Ads campaigns, continuously improving CPA/CPS and overall efficiency through testing, audience strategy, and performance analysis.
• Strategic measurement, reporting and optimisation: translate data from multiple sources in to clear actionable data-driven insights, working closely with agencies and partners to ensure accurate tracking, attribution, and a clear optimisation loop focused on lowering CPA.
• Collaborative Influence: work in partnership marketing, ecommerce and agency teams to align channel strategy, creative output and optimisation priorities.
• Execute a structured end-to-end test-and-learn programme (targeting, placements, creative and offers), scaling winners while staying focused on core KPIs (CPA/CPS).
• Plan, execute and optimise affiliate marketing end-to-end: partner selection and enablement, promotional planning, commercial negotiations, tracking set-up, and ongoing optimisation to deliver against CPA. Build quarterly calendars aligned with content releases and key acquisition moments, shared with key affiliates and internal stakeholders (including the Amazon Ads team).
• Partner with campaign captains and creative operations to ensure affiliate network and Amazon Ads creative is fit-for-channel, consistent with the wider marketing strategy, and optimised to improve conversion and CPA.
• Own budget tracking and pacing, clearly communicating the impact of investment through CPA/CPS and other efficiency metrics.