Responsibilities

• Paid Media (Core Focus) – Manage and optimise Paid Search and Paid Social campaigns across platforms including Google Ads, Meta, and other relevant channels.
• Own campaign execution including audience targeting, creative testing, budgeting, optimisation, and reporting.
• Continuously improve performance against KPIs including ROAS, CPA, revenue growth, and customer acquisition efficiency.
• Work collaboratively with internal teams and creative partners to develop compelling campaigns and content.
• Email Marketing & CRM (Secondary Focus) – Lead email marketing activity using Klaviyo, including campaigns, automations, and customer lifecycle flows.
• Build and optimise journeys such as welcome flows, abandoned cart, win-back, retention, and promotional campaigns.
• Use segmentation and customer insights to improve engagement, repeat purchase rate, and customer lifetime value.
• Analyse campaign performance and identify opportunities for optimisation and growth.
• Digital Marketing & Growth – Support the wider digital marketing strategy alongside senior leadership.
• Help identify opportunities to improve customer acquisition, retention, and overall ecommerce performance.

Requirements

• Strong hands-on experience managing Paid Search and Paid Social campaigns.
• Experience with email marketing and CRM platforms, particularly Klaviyo.
• Proven ability to drive customer acquisition, retention, and revenue growth through digital marketing.
• Strong understanding of ecommerce marketing performance metrics and reporting.
• Comfortable balancing strategic thinking with hands-on execution.
• Highly organised, proactive, and commercially aware.
• PPC Campaign Management: 3 years (required)
• Email marketing: 2 years (required)
• Digital marketing: 3 years (required)

Preferred

• Experience working within an SME or fast-growing ecommerce business.
• Familiarity with customer journey optimisation and conversion-focused marketing.
• Experience briefing creative or content assets for performance marketing campaigns.
• Experience working with niche, enthusiast, or premium product categories.
• Experience managing external agencies or freelancers.

Benefits

• Company pension
• Employee discount
• Free parking
• On-site parking