Digital Marketing Lead (FTC)

Goole, North Lincolnshire, UK (Hybrid)

Salary Not AvailableSenior LevelContract

Posted 1 day ago

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Job Summary

Own and optimize Croda Beauty's Sitecore-powered digital presence, lead content, SEO, analytics, and marketing automation, while partnering with teams to deliver scalable digital campaigns and platform improvements.

Lead platform ownership and digital experience improvements
Drive SEO, analytics and CRO across campaigns and pages
Oversee email, webinar and digital campaign execution for measurable impact

Job Description

Responsibilities

Own and develop the Croda Beauty website using Sitecore CMS, ensuring it delivers an excellent user experience and supports business objectives.
Publish and optimise website content, landing pages, blogs and digital customer journeys.
Deliver ongoing SEO improvements across on-page, technical and AI search (GEO/AEO), including keyword research, structured data and content optimisation.
Monitor website quality, accessibility and performance, including Core Web Vitals where appropriate.
Build, test and optimise email campaigns and automation programmes using Mailchimp.
Manage webinars using ON24 or similar platforms, including setup, delivery and reporting.
Monitor digital performance using GA4, SEMrush and reporting tools, providing actionable insights and recommendations.
Create campaign tracking and reporting using UTM parameters, ensuring accurate measurement and attribution.
Support A/B testing and conversion rate optimisation initiatives to improve digital performance.
Partner with internal stakeholders, agencies and developers to deliver digital improvements and platform enhancements.

Requirements

A degree in Marketing (or a related discipline), or equivalent industry experience, is required.
You'll enjoy balancing technical problem solving with commercial thinking and be motivated by continually improving the digital customer experience.
You will have experience in:
Enterprise CMS platforms (ideally Sitecore).
Email marketing platforms (preferably Mailchimp).
Google Analytics 4 (GA4), SEO, SEMrush and digital analytics.
UTM tracking, campaign measurement and performance reporting.
Website optimisation, UX/UI and digital content management.
Webinar platforms such as ON24.

Preferred

Qlik Sense
Microsoft Clarity
HTML/CSS
Figma
Adobe Photoshop or Adobe Premiere Pro
SharePoint
Experience working in an agile development environment

Benefits

Defined benefit pension scheme
25 days paid holiday allowance (plus bank holidays)
Private medical insurance
Free lunch in on-site restaurant
Access to share plans
Cycle to work scheme
Car leasing scheme
Generous parental leave
Retail platform benefits
Free car parking on Croda sites

Croda

LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.

Founded in 2009

Bristol, England, GBR

31 employees (4 in marketing)

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