Digital Marketing Executive at Swansway Motor Group | Crewe, Cheshire East, UK

Swansway Motor Group

Digital Marketing Executive

Crewe, Cheshire East, UK (Unknown)

Salary Not AvailableMid LevelPermanent

Posted 2 months ago

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Job Summary

Own a compact digital content engine for a regional auto group, balancing content creation, site copy, SEO support, blogs, newsletters, social, and YouTube optimization across agency partners.

Content ownership: liaison with agencies to produce content, artwork and site changes
Website and SEO: oversee blog content, web copy, and technical SEO support
Channel execution: social content for contract hire and LinkedIn, plus YouTube and GMB/directory updates

Job Description

Responsibilities

Liaison with our agency partners to create content, artwork and technical website changes
Overseeing content selection and implementation of content on our blog
Creation and maintenance of website content
Technical SEO support for our websites
Creation and monitoring of website e-newsletters
Social media content creation and implementation for our contract hire and leasing division and company LinkedIn channel
Optimisation of youtube videos to drive additional views
Management of Google My Business content and directory listings

Requirements

Intermediate Excel skills (Pivot Tables, VLOOKUPs) required
IT literacy (at least a basic familiarity with Word, Outlook, Powerpoint etc.)
Ability to work to deadlines and adapt to a varied workload
Strong written communication skills

Preferred

Previous experience in a similar role within a Marketing team

Benefits

Holidays that increase with length of service
Your Birthday off
Company Pension Scheme
Death in Service Benefit
Long service recognition
Annual flu jab
Discounts on products and services that extend to your family and friends
Cycle to work scheme
Employee recruitment referral payments
Employee assistance programme and counselling service

Swansway Motor Group

Swansway Motor Group is a family owned and run business, our roots in the motor trade stretch back to 1967 when Michael Smyth was one of the first Toyota franchisees in the UK. That business grew to become the RRG Group, which Michael sold in 2000; Swansway was born in 2003, and has gone from strength to strength under the guidance of Michael and his sons David, Peter and John.We currently operate 30 dealerships, representing 9 different brands; Audi, Honda, Jaguar, Land Rover, Peugeot, SEAT, BYD, Volkswagen and Volkswagen Commercial Vehicles. In addition we also run a state-of-the-art Bodyshop in Crewe, Cheshire as well as our 5 Motor Match sites. As an employer we always look for a great, positive, enthusiastic, attitude, over experience or qualifications. To learn more about our search and to apply for any of our vacancies, just visit the careers section of our website www.swanswaygarages.com/careers/

Founded in 2003

Crewe, England, GBR

349 employees (30 in marketing)

www.swanswaygarages.com