Responsibilities

• Develop and execute comprehensive digital marketing campaigns across social media, email, SEO, Google Ads, and other channels.
• Manage content creation and copywriting for websites, blogs, email newsletters, and social media posts.
• Oversee website management using WordPress and optimise content for SEO to improve search engine rankings.
• Analyse campaign performance using Google Analytics and other analysis tools; prepare detailed reports to inform future strategies.
• Coordinate with cross-functional teams to ensure alignment of marketing initiatives with organisational goals.
• Monitor industry trends and competitor activities to identify new opportunities for growth.
• Manage advertising budgets and optimise ad spend across platforms such as Google Ads.
• Lead projects related to B2C marketing efforts, ensuring timely delivery and measurable results.
• Utilise Adobe Photoshop for basic graphic design tasks to support marketing materials.
• Maintain organised records of campaigns, analytics data, and project timelines using Microsoft Excel and PowerPoint.

Requirements

• Proven experience in digital marketing or related roles with a strong understanding of management principles.
• Hands-on experience with SEO optimisation, Google Ads campaigns, Google Analytics, and WordPress website management.
• Proficiency in Adobe Photoshop, Microsoft Office Suite (Word, Excel, PowerPoint), and email marketing tools.
• Strong organisational skills with the ability to manage multiple projects simultaneously under tight deadlines.
• Excellent communication skills in English, both written and verbal, with the ability to craft compelling content.
• Demonstrated analysis skills to interpret data insights and translate them into actionable strategies.
• Experience in B2B marketing environments is highly desirable.
• Ability to lead projects effectively while maintaining attention to detail and organisational efficiency. This role provides an excellent platform for a motivated individual eager to make a significant impact within our organisation through innovative digital marketing strategies.