Responsibilities

• Support lead generation, acquisition and stewardship through digital channels, and to grow engagement and donations from Rainbow Trust’s supporters.
• Reporting to the Digital Marketing Manager, you will be responsible for coordinating and maximising digital channels to support fundraising, supporter engagement and organisational objectives.
• This includes managing and creating content across website, email, newsletters and social media platforms.
• Working closely with the Digital Marketing Manager and wider teams, the postholder will create engaging, audience-focused content including copywriting, video and digital assets that increase awareness, engagement, fundraising income and supporter retention.
• The role requires a digital-first approach, using data, analytics and insight to continuously improve performance and supporter experience across all digital touchpoints.

Requirements

• An influential and persuasive communicator for both online and offline content – you have professional experience in planning and delivering supporter engagement.
• Supportive and motivating – you engage the commitment of others and build and maintain strong working relationships.
• Socially focused and friendly – you have a helpful attitude, and a cooperative, collaborative decision-making style
• Working at a faster than average pace on multiple, simultaneous projects where every day is different - you maintain accuracy whilst correctly handling details, ensuring the work is completed on time
• Applications will be particularly welcome from those who are familiar with the charity sector and have experience working with Google Analytics, Data Studio, Tag Manager and Photoshop
• Educated to A level or equivalent, it is important that you are able to demonstrate your skill in analysing and interpreting data to drive optimisation

Benefits

• Pension scheme where we contribute 5% of your salary and you contribute at least 3%.
• A life assurance scheme for all employees which provides a death in service benefit of three times’ basic pay.
• Flexible working hours to balance home and working life.
• 25 days of annual leave plus public holidays – rising to 26 days after 1 year, 27 days after 5 years and 30 days after 11 years, with an additional 5 years to use in your 10th or 20th year of service (pro rata for part time).
• The option to buy/sell annual leave, as well as additional leave for your birthday, wedding/civil ceremony and an extra half day off for Christmas shopping.
• Time off in lieu.
• Employee Assistance Programme with access to remote GP, counselling, physiotherapy, resources to support your mental health and financial wellbeing, as well as a 24/7 helpline via Help@Hand.
• Family friendly policies, focused on employee wellbeing, and an active cross-organisational wellbeing group running a number of initiatives throughout the year.
• Access to the Blue Light Card Scheme, and other rewards and discounts.
• Bike to work, season ticket loan and payroll giving schemes.