Responsibilities

• Creating SEO-optimised website content, landing pages, and blog articles to drive organic search growth across multiple business units
• Developing sector-specific content targeting key industries, operators, and specialist vehicle hire markets
• Supporting and managing paid digital campaigns across Google, LinkedIn, and other social platforms, focusing on campaign optimization and lead generation
• Developing geographically targeted campaigns to support our operations across Scotland, Wales, and the wider UK
• Supporting HubSpot marketing activities, including building workflows, executing email campaigns, and setting up lead capture systems
• Assisting with customer segmentation and working closely with sales teams to improve digital enquiry generation and tracking
• Supporting wider campaign delivery by scheduling digital promotions and creating supporting digital assets
• Tracking, analyzing, and reporting on website performance, campaign engagement, leads, and ROI to uncover areas for improvement
• Supporting the digital promotion, coordination, and marketing of company events, exhibitions, and regional roadshows

Requirements

• The Digital Marketing Executive will have a background from within a similar digital marketing role, and proven experience in digital marketing, SEO, or PPC activity
• Strong written communication and copywriting skills with a high attention to detail
• Clear understanding of Google Ads, SEO principles, and paid social media advertising
• A commercial mindset with a strong interest in lead generation and business growth
• Excellent organizational skills and the ability to proactively manage workloads across multiple projects in a fast-paced environment
• A great team player who is equally comfortable working on their own initiative

Preferred

• The following additional skills would be an advantage: Experience using CRM systems and email marketing platforms (ideally HubSpot); Experience with digital asset creation and campaign scheduling software; Knowledge of implementing geographically targeted B2B digital campaigns.

Benefits

• Salary Sacrifice pension, discounted shopping, cinema and gym membership and a talent development programme so you can see where your development and progression in our business can go.
• 33 Days annual leave (inclusive of statutory).
• Salary Sacrifice pension.
• Employee Assistance Program.
• OnDemand GP and face to face counselling sessions.
• Online health advice portal.
• Benefits portal including retail, leisure, and holiday discounts.
• Dedicated training and development to support your career with our business.
• Recommend a friend bonus (Up to £2,000!).
• Death in Service (available from day one of employment).