Responsibilities

• Develop, execute, and optimise digital marketing campaigns across various platforms including Google Ads, social media channels, and email marketing.
• Manage website content using WordPress, ensuring it is optimised for SEO and user engagement.
• Conduct keyword research and implement SEO strategies to improve search engine rankings.
• Analyse campaign performance using Google Analytics and other analysis tools; prepare detailed reports to inform future strategies.
• Create compelling copy for digital content such as blogs, social media posts, newsletters, and advertisements.
• Oversee social media management by scheduling posts, engaging with followers, and monitoring brand reputation.
• Coordinate with the management team on project management tasks related to marketing initiatives.
• Utilise Adobe Photoshop for basic graphic design needs to support campaigns.
• Monitor industry trends and competitors’ activities to identify new opportunities for growth.
• Lead B2B marketing efforts by developing targeted campaigns aimed at business clients.

Requirements

• Proven experience in digital marketing management with a strong understanding of SEO, Google Ads, Google Analytics, and social media management tools.
• Proficiency in WordPress, Adobe Photoshop, Microsoft Office Suite (Word, PowerPoint, Excel), and IT skills relevant to digital marketing tasks.
• Excellent communication skills in English, both written and verbal.
• Strong organisational skills with the ability to manage multiple projects simultaneously under tight deadlines.
• Analytical mindset with the ability to interpret data insights and optimise campaigns accordingly.
• Experience in copywriting for various digital formats along with creativity in content creation.
• Ability to work independently as well as part of a team.
• Time management skills that ensure efficient workflow and timely delivery of projects. This role offers an exciting opportunity for a motivated individual looking to advance their career within a vibrant organisation committed to innovation and excellence in digital marketing practices.

Preferred

• Knowledge of B2B marketing strategies and project management principles is desirable.

Benefits

• Company pension
• On-site parking