Brand and Content Executive
Global University Systems (GUS)
City of London, Lambeth, UK (Remote)
£30K/yr - £35K/yrIn-houseFull-timeMid level
7 hrs ago
Digital Marketing Executive
Liverpool, UK (Hybrid)
£24K/yr – £30K/yrEntry LevelFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own content production and campaign execution across ads, social, and print while shaping SEO content, sales materials, and basic reporting.
- Content & Creative: Own copy and assets across ads, landing pages, emails, and social to keep campaigns coherent.
- Marketing Ops & Sales Support: Prepare one-pagers and direct-mail collateral, and bundle basic performance snapshots for the team.
- Channels & Tools: Work across Meta and Google Ads, Canva, and scheduling tools to keep content flowing and visible.
Job Description
Responsibilities
- Content & copywriting: Writing and editing copy for ads, landing pages, social posts, emails, and customer communications
- Content & copywriting: Drafting sales support content including one-pagers, leave-behinds, and presentation materials
- Content & copywriting: Writing SEO-optimised blog posts, area pages, and FAQ content with correct on-page formatting applied
- Paid: Writing/uploading ad copy across Meta (Facebook/Instagram) and Google
- Paid: Designing or adapting ad creatives in Canva ready for upload
- Paid: Updating live campaigns with new copy, creative, or audience adjustments as directed
- Social media: Scheduling and posting content across Facebook, Instagram, LinkedIn, X and more
- Social media: Maintaining a consistent posting schedule using scheduling/automation tools
- Social media: Sourcing or creating accompanying visuals and assets for each post
- Social media: Monitoring comments and basic community management
- Clear, plain-English writing - can adapt tone, doesn't sound robotic
- Hands-on social media experience, including scheduling tools
- Comfortable inside Meta and Google Ads Manager - can update copy and creative without hand-holding
- Understanding of SEO basics and on-page fundamentals
- Confident in Canva and able to produce on-brand assets independently
- Organised, proactive, and great use of time management
- Use of AI tools such as ChatGPT, Claude etc
- Experience with automation tools (Buffer, Zapier, Hootsuite or more)
- Familiarity with Google Analytics 4 and Google Search Console
- Basic WordPress or CMS editing
- Some experience with email marketing (Mailchimp, Klaviyo, etc.)
- Any background in local or challenger brand marketing
- Hybrid working - Liverpool based
- Fast career progression in a growing business
- Mentorship from a senior digital marketer with 15 years' experience
