Digital Marketing Executive

Manchester, UK (On-site)

£27K/yr – £37K/yrMid Level2+ years expPermanent

Posted 13 days ago

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Job Summary

Own end-to-end digital campaigns from planning to analysis, across social media, email and online advertising, while coordinating content, brand consistency and cross-team collaboration.

Job Description

Responsibilities

  • Digital Campaign Management: Plan, launch and manage digital campaigns across social media, email and online advertising channels.
  • Content Creation: Produce clear and engaging content for social media posts, newsletters, landing pages and promotional materials.
  • Social Media Management: Maintain the company’s social media calendar, schedule content and respond appropriately to audience engagement.
  • Paid Advertising: Support paid campaigns through platforms such as Meta Ads and Google Ads, including audience targeting, budget monitoring and performance reviews.
  • Email Marketing: Create and distribute newsletters, event announcements and promotional campaigns to customer and partner databases.
  • Website Updates: Coordinate updates to event pages, campaign landing pages and other website content.
  • Campaign Analysis: Monitor traffic, engagement, conversions, enquiries and ticket sales using analytics and reporting tools.
  • Search Visibility: Apply basic search engine optimisation practices to website pages and digital content.
  • Cross Team Collaboration: Work closely with events, partnerships, design and operations colleagues to ensure campaigns are accurate and launched on schedule.
  • Brand Consistency: Ensure that all digital communications follow the company’s tone, visual identity and brand standards.

Requirements

  • Experience: At least 2 to 4 years of experience in digital marketing, social media marketing, content marketing or a similar role.
  • Campaign Knowledge: Practical experience planning and delivering digital campaigns across multiple channels.
  • Tooling: Confidence using social media platforms, email marketing software, content management systems and analytics tools.
  • Content Skills: Strong written communication skills with the ability to create accurate, engaging and audience-focused content.
  • Analytical Ability: Comfortable reviewing campaign data and using the results to improve future marketing activity.
  • Organisation: Able to manage several campaigns, deadlines and event schedules at the same time.
  • Teamwork: Comfortable collaborating with colleagues, external suppliers and commercial partners.
  • Mindset: Creative, organised and commercially aware, with a willingness to test ideas and learn from campaign performance.