Responsibilities

• Plan, execute, monitor, and optimise paid advertising campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other relevant digital platforms.
• Manage campaign budgets to maximise return on investment (ROI) and return on ad spend (ROAS).
• Conduct keyword research, audience segmentation, remarketing, and A/B testing to improve campaign performance.
• Monitor and report on key metrics including CPC, CPA, CTR, and ROAS.
• Recommend and implement continuous improvements based on campaign data and performance insights.
• Develop and deliver integrated digital marketing campaigns across multiple online channels.
• Support both D2C and B2B marketing initiatives to drive customer acquisition, lead generation, and revenue growth.
• Maintain a consistent brand presence across all digital platforms.
• Assist in the planning and delivery of service launches, promotional campaigns, and seasonal marketing activity.
• Use AI tools to support the creation of visual assets (e.g. videos, images, and templates), campaign planning, audience targeting, and reporting, applying data-driven insights to improve personalisation, efficiency, and overall marketing performance.

Requirements

• Proven experience in digital marketing, ideally within direct-to-consumer environments.
• Strong knowledge of SEO, PPC, Google Analytics (GA4), and other digital marketing tools.
• Experience managing paid digital marketing campaigns across platforms such as Google Ads and Meta Ads.
• Experience managing websites using WordPress or similar content management systems (CMS).
• Proficient in design tools such as Canva and Adobe Creative Suite to create and adapt digital marketing assets.
• Experience with basic video editing for promotional content.
• Experience using marketing automation platforms to optimise email marketing campaigns, automate workflows, and nurture leads.
• Strong organisational skills, with the ability to manage multiple projects and meet deadlines.
• Excellent written and verbal communication skills.
• Creative, analytical, and commercially minded, with a keen interest in emerging digital marketing trends, technologies, and AI innovations.

Preferred

• Proactive and self-motivated, with the ability to work independently, take ownership, and demonstrate initiative.
• A team player. Able to work effectively across different departments and build strong working relationships.
• Detail-oriented with a focus on delivering accurate, high-quality work and maintaining brand consistency.
• Analytical and commercially minded, with the ability to interpret data, identify opportunities, and make informed decisions.
• Creative problem-solver, able to adapt to challenges and find effective solutions.
• Curious and adaptable, with a willingness to learn and embrace new digital marketing trends, technologies, and AI innovations.

Benefits

• Company events
• Company pension
• Employee discount
• Flexible schedule
• Free parking
• Health & wellbeing programme
• On-site parking