Digital Marketing & Customer Experience

Stafford, Staffordshire, UK (Unknown)

£25K/yr – £30K/yrMid LevelPermanent

Posted 2 months ago

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Job Summary

Own multi channel digital marketing execution and analytics for a dealership brand, driving campaigns, content, and customer experience from awareness to purchase.

  • Growth & Channel Ownership: Build and optimise campaigns across social, email, SEO, paid search, and B2B platforms to hit business goals.
  • Content & Website Leadership: Manage content creation and site optimisation to engage users and improve conversions.
  • Measurement & Alignment: Track performance with GA and dashboards, and partner with internal teams to align initiatives with company targets.

Job Description

Responsibilities

  • Develop, execute, and optimise digital marketing campaigns across channels including social media, email, SEO, Google Ads, and B2B platforms.
  • Manage content creation and editing using dealership software and copywriting skills to produce engaging materials aligned with brands and company voice.
  • Oversee website management, ensuring content is current, engaging, optimised for SEO, and user-friendly.
  • Analyse campaign performance using Google Analytics and other analysis tools; prepare reports to inform strategic decisions.
  • Coordinate with internal teams to align marketing initiatives with organisational goals through effective management.
  • Manage social media accounts by scheduling posts, engaging with followers, and monitoring brand reputation.
  • Implement email marketing strategies to nurture leads and maintain customer relationships.
  • Lead B2B and B2C marketing efforts by developing targeted campaigns that foster business and customer partnerships.
  • Utilise Microsoft Office suite (Excel, PowerPoint, Word) for data analysis, presentations, and documentation.
  • Demonstrate leadership in managing multiple projects simultaneously while maintaining high organisational standards.

Requirements

  • Highly focused and Self-motivated.
  • Demonstrable expertise in social media content creation and SEO optimisation techniques.
  • Proficiency in project management methodologies to oversee multiple initiatives effectively.
  • Advanced skills in visual content creation.
  • Strong analytical skills.
  • Excellent copywriting abilities tailored for various digital platforms.
  • Skilled in social media management tools and strategies to enhance online presence.
  • Proficient in Microsoft Excel for data analysis; Microsoft PowerPoint for presentations; Microsoft Office suite overall.
  • Knowledge of email marketing platforms and strategies for customer engagement.
  • Understanding of B2B marketing principles and practices to target professional audiences effectively.

Benefits

  • Company events
  • Company pension
  • Employee discount
  • Free parking
  • On-site parking