Digital Marketing Coordinator & Retail Advisor at Wine Importers Ltd | Edinburgh, UK

Digital Marketing Coordinator & Retail Advisor

Edinburgh, UK (Hybrid)

Salary Not AvailableMid LevelPermanent

Posted 2 months ago

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Job Summary

Drive in-store engagement and digital marketing to grow Cockburns\' wine sales, blending customer experience, merchandising, and data-driven optimization across store and online channels.

In-store and brand engagement: advise customers and deliver memorable experiences that convert into sales.
Store operations and merchandising: maintain stock, pricing, and visual presentation while processing transactions via EPOS.
Digital marketing and analytics: create campaigns and offers, analyze results, and report insights to leadership with actionable recommendations.

Job Description

Responsibilities

Create visually eye-catching marketing campaigns and website offers
Create contents and drive engagement with the Cockburns brand to increase product sales
Analyse and report the results of digital marketing efforts with recommendations to the General Manager
Promote growing online wine sales and manage media outlets
Advise customers in-store to ensure a memorable customer experience
Ensure the store is well stocked, visually merchandised, and priced accurately
Process transactions through EPOS system and card payments
Assist with in-house or external tasting events as needed
You will also contribute to delivering exceptional customer service in-store
Participate in training/role development activities (WSET levels 1 & 2 provided)

Requirements

advanced IT skills
experience with WooCommerce
WordPress
Mailchimp
website maintenance
good working knowledge of all wines and spirits sold in the shop
ability to lift and move full boxes of wines and spirits
experience with EPOS system (sales & payments) and card payments
availability for five days per week with some rotational weekend work
hybrid/onsite availability and flexibility to work outside contracted hours on tasting events