Responsibilities

• Develop and implement comprehensive digital marketing campaigns across various platforms, including social media, email, and content marketing.
• Analyse market trends and identify new business opportunities to drive organisational growth.
• Manage and optimise the utilisation of CRM software, particularly Salesforce, to nurture leads and maintain client relationships.
• Coordinate with cross-functional teams to ensure consistent brand messaging and effective campaign execution.
• Monitor campaign performance metrics and prepare detailed reports for senior management, recommending improvements where necessary.
• Assist in organising promotional events, webinars, and other outreach initiatives to enhance brand visibility.
• Build and maintain strong relationships with prospective clients through targeted outreach and follow-up activities.
• Stay informed about industry developments and emerging digital marketing tools to ensure best practices are adopted.