Digital Marketing Assistant Head Office Wakefield

Wakefield, UK (On-site)

Salary Not AvailableEntry LevelFull time

Posted 3 weeks ago

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Job Summary

Own and execute a mixed digital marketing workflow from content creation to social and email campaigns, with on-brand activations and ongoing performance reporting.

  • Growth ownership: produce and manage content for social, email assets, and digital campaigns across Facebook, Instagram, TikTok, Google Display, and PPC placements.
  • Channel execution: maintain brand-aligned content, optimise Google Business Profiles, and deliver activations with ambassadors and vehicle graphics.
  • Measurement and optimization: produce weekly and monthly performance insights to inform campaigns and investments.

Job Description

Responsibilities

  • Design digital artwork for the company website, social media, Google Display, Performance Max campaigns, website banners, and other digital marketing channels.
  • Create, schedule and manage organic social media content across Facebook, Instagram and TikTok, ensuring activity aligns with manufacturer brand guidelines.
  • Assist with the creation of marketing content including videos, blogs, news articles and website content.
  • Plan, create and deliver email marketing campaigns, including designing campaign assets, building email templates, segmenting audiences, scheduling sends and reporting on campaign performance.
  • Organise and manage off-site product activations and vehicle placements, including coordinating with brand ambassadors and producing promotional vehicle graphics.
  • Manage and maintain Google Business Profiles, responding to customer reviews and enquiries promptly while monitoring customer feedback and reporting on trends.
  • Identify and evaluate new digital marketing opportunities, helping the business stay ahead of competitors while ensuring marketing investment delivers strong value.
  • Support the planning and delivery of quarterly marketing campaigns, ensuring projects are completed on time and to a high standard.
  • Produce weekly and monthly reports on website, digital marketing and campaign performance, providing insights and recommendations.
  • Undertake additional marketing duties and ad hoc projects as required to support the wider team.

Marketing Team

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