Responsibilities

• Develop, implement, and optimise PPC campaigns across platforms such as Google Ads, Facebook Advertising, and DoubleClick to maximise ROI.
• Manage social media accounts by creating engaging content, scheduling posts, and analysing performance metrics.
• Conduct media buying activities to ensure efficient allocation of advertising budgets across channels.
• Monitor and analyse campaign performance using tools like Google Analytics and Google Tag Manager, adjusting strategies accordingly.
• Perform keyword research and SEO optimisation to enhance organic search visibility alongside paid efforts.
• Create detailed reports on campaign performance, providing insights and recommendations for continuous improvement.
• Collaborate with creative teams to develop compelling ad copy and visual assets aligned with campaign objectives.
• Stay updated on industry trends, platform updates, and best practices in digital advertising.

Requirements

• Proven experience managing PPC campaigns with platforms such as Google Ads (Google AdWords) and Facebook Advertising.
• Strong knowledge of social media management tools and strategies for various platforms.
• Familiarity with media buying techniques and optimisation of advertising spend for maximum impact.
• Proficiency in analytics tools including Google Analytics, Google Tag Manager, and DoubleClick.
• Solid understanding of SEO principles to complement paid marketing efforts.
• Experience with campaign tracking, conversion optimisation, and A/B testing methodologies.
• Excellent organisational skills with the ability to manage multiple campaigns simultaneously under tight deadlines.
• Analytical mindset with the ability to interpret data effectively and translate insights into actionable strategies.

Benefits

• Company pension
• Cycle to work scheme
• Discounted or free food
• Employee mentoring programme
• Financial planning services
• Health & wellbeing programme
• Life insurance