Responsibilities

• Data expertise and insight generation : Serve as an expert on audience intelligence surfacing understanding and insights from a range of data and digital signals such as Tik Tok, Reddit, search and social data. Deliver cultural intelligence and utilise dashboards to keep abreast of trends and content insights providing a continuous flow of audience trends and understanding.
• Innovation : Champion the integration of AI and machine learning into workflows - automating data processes, enabling real-time trend detection. Continuously seek new analytic techniques, data sources, and tools and help lead the development of AI-driven discovery and LLM visibility. Provide expertise by integrating digital data with a wide range of other data and devise innovative digital data collection methods when required.
• Stakeholder & Partner Management: Be a primary day to day contact for insight. Cultivate robust relationships and work closely with data experts and leaders across WPP 650 and wider stakeholders across WPP. Manage key partnerships with digital insight and data providers and proactively evaluate new suppliers.
• Project Leadership: Accountable for designing, establishing and delivering digital and data insight projects, ensuring quality delivery, with strong narratives. Drive team capability in digital research and analytics. Play a pivotal role in client and agency meetings, championing the value of digital insights and contributing to thought leadership.
• Commercial & Legal Acumen: Provide expert knowledge of legal practices including GDPR and AI regulations, with a strong emphasis on data privacy in digital contexts.

Requirements

• Data and Digital Research Mastery: Solid experience with exceptional expertise in digital research methods, products, platforms, and tools. Proven experience in mining the digital ecosystem for audience insights and trends, and their application to strategy. Extensive experience with social listening platforms (Brandwatch, Talkwalker or Pulsar etc).
• Audience Expertise: Profound understanding of UK consumer trends, media consumption trends and their impact on a breadth of audiences. Fluent in internet culture and subcultures, and how trends emerge online.
• Analysis, Strategic & Analytical Thinking: Master of collecting, processing and organizing complex quantitative data with a proven ability to perform complex analyses of digital data and develop breakthrough insights that drive strategy.
• Influential Communication: Superior ability to lead dialogues, present complex digital information clearly and compellingly to all levels of seniority, and design high-impact presentations and thought leadership.
• Relationship Building & Collaboration: Ability to cultivate strong client and partner relationships, demonstrating strong influence and willingness to collaborate to foster cross-functional collaboration.
• Project Management Excellence: Expert in design and delivery of complex digital insight projects, ensuring timely, on-budget, and high-quality deliverables.

Nice to have

• Knowledge of media industry, research tools & sources such as TGI, YouGov Profiles, IPA Touchpoints

Benefits

• Life At WPP Media & Benefits Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
• We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
• WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection in this open and supportive environment. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.