Responsibilities

• Forum & AEO search disruption: actively monitor, seed and engage within industry-relevant user forums, Reddit, LinkedIn groups and digital networks. Position SPT Labtech content as an authoritative voice to capture organic search (SEO) and answer engine optimisation (AEO) traffic heavily populated by competitors.
• Web optimisation & execution: rapidly build, launch and test new landing pages and campaign destinations in the website CMS (WordPress/HubSpot), optimising user journeys for organic lead capture.
• Paid & growth marketing campaigns: execute and optimise tactical paid ad spend across digital networks (LinkedIn, Google Search, YouTube, X) based on strategic target personas defined by the Campaign Manager.
• Community & advocacy cultivation: establish and run digital contributor or brand ambassador initiatives that use the voice of scientists, engineers and current customers to drive peer-to-peer engagement.
• Digital content & asset production: script, film, edit and publish high-quality, sophisticated multimedia assets (videos, technical blog posts, newsletters and landing pages) to support global campaigns and product repositioning.

Requirements

• Growth & Community Track Record: Experience in technical B2B growth marketing, content creation, or community building within life sciences, tech infrastructure, software, or engineering sectors.
• Technical SEO: Proven success ranking technical content at #1 on Google for highly competitive target keywords.
• Multimedia Creation Suite: Advanced hands-on proficiency in graphic and video production tools (Adobe Creative Suite, Figma, Canva, DaVinci Resolve, or similar).
• Execution Fluency: Deep operational comfort building assets directly inside HubSpot, WordPress, and digital search/analytics platforms (Google Analytics, Google Ads).
• Existing content marketing experience with depth in Business to Business (B2B), ideally in Life Sciences, Engineering or manufacturing.
• An understanding of marketing automation platforms (we use HubSpot) to maximise investment in content through automation, segmentation and personalisation.
• Proven project management ability.
• Experience managing third-party agencies and suppliers.
• Ability to communicate and influence at all levels.
• Experience with Adobe suite.

Benefits

• We embrace diversity and inclusivity, regardless of race, ethnicity, gender, gender identity, sexual orientation, physical ability, or family status. We prioritise supporting our employees' diverse needs as we strive for excellence together.