Responsibilities

• Publish and maintain website content within the CMS, ensuring accuracy, consistency and high quality across all pages and journeys
• Support the content optimisation for all Bupa Dental Care brands through SEO best practice, content hygiene and performance insight.
• Deliver content in line with agreed briefs, ensuring it follows the brand guidelines, legislation and SLAs.
• Ensure all-around compliance with brand guidelines, accessibility standards, clinical governance and regulatory requirements.
• Work closely with wider team [internal and external] to implement content plans effectively.
• Support practice launches and local updates, working collaboratively with regional and practice stakeholders.
• Identify and action technical SEO and accessibility improvements, using system reports and auditing tools to resolve content issues
• Manage updates to local digital presence, including maintaining and amending Google Business Profile (GMB) listings to ensure accuracy and consistency
• Proactively flag content and technical issues encountered during BAU work, fixing where possible and escalating as appropriate
• Maintain good CMS hygiene by following CMS best practice, including correct naming conventions, tidy page structures and removal of outdated or duplicate content

Requirements

• Educated to degree level, or equivalent
• Good understanding of SEO accessibility and content best practice
• Solid technical understanding of website systems - experienced in publishing and using Sitecore CMS and html
• Good communication skills, confident working with stakeholders
• Strong attention to detail and high standards of written accuracy
• Familiarity with analytics tools (e.g. Google Analytics, Search Console) desirable
• Ability to manage multiple requests and work effectively in a fast-paced environment
• Excellent written English

Preferred

• Familiarity with analytics tools (e.g. Google Analytics, Search Console) desirable

Benefits

• The benefits here are industry-leading, and we’ll be able to tell you more about them in the process (or jump to the benefits and rewards page on our careers site for a flavour). But here’s a snapshot:
• 25 days holiday, plus the option to buy more.
• Discounts in over 7,000 retailers, discounted gym membership and discounted dental insurance (of course).
• Health Trust - our bespoke employee private healthcare plan, providing healthcare cover with no medical underwriting for colleagues and their families.
• Access to remote GP and nurse services, physiotherapy, and mental health support.
• MyHealthcare Allowance, an annual allowance which is redeemable against a menu of Bupa healthcare products.
• Early access to your earned wages through Wagestream.
• Cycle to work scheme.
• And many more, just ask…