Demand Marketing Manager

Loughborough, Leicestershire, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own and coordinate integrated marketing campaigns across digital, email, events, and content to generate qualified leads, while aligning messaging with ICPs and optimizing handoffs to Sales Development.

  • Campaign orchestration: Plan and deliver integrated campaigns across digital, email, events, and content syndication to drive qualified leads.
  • Messaging alignment: Collaborate with Paid Media Lead to ensure consistent ICP-focused messaging across ads and landing pages.
  • Content and analytics: Create and manage email campaigns, social content, and assets; track funnel performance and support lead handoffs.

Job Description

Own and coordinate integrated marketing campaigns across digital, email, events, and content to generate qualified leads, while aligning messaging with ICPs and optimizing handoffs to Sales Development.

  • Support the planning and delivery of integrated marketing campaigns across digital, email, events and content syndication to generate qualified leads.
  • Work closely with our Paid Media Lead to align adverts and landing pages with our ideal customer profiles so that our messaging feels consistent and relevant.
  • Create and manage content such as email campaigns, social posts, imagery in Canva and other campaign assets, using AI tools like Copilot to speed up content creation and reporting.
  • Track performance across the marketing funnel, share insights and support smooth lead handovers to our Sales Development team.
  • Experience in B2B technology or software marketing and creating clear, engaging content.
  • Confidence using digital channels like email, social media and paid advertising, with an understanding of account‑based marketing.
  • Hands‑on experience with Canva and an interest in using AI tools to improve efficiency and insight.
  • Comfort working with marketing tools such as automation platforms and customer relationship systems like Marketo or Salesforce.
The Access Group logo

The Access Group

3.7 Glassdoor

The Access Group is one of the largest UK-headquartered business management software providers. It provides solutions that empower more than 160,000 small and mid-sized organisations in commercial and non-profit sectors across Europe, USA and APAC, giving every employee the freedom to do more of what’s important. Its innovative cloud solutions and integrated AI software experience across multiple Access products transform how business technology is used. Access employs over 9,700 people, continuously driving product innovation and customer service excellence.

Founded in 2009
Loughborough, England, GBR
7.1K employees (357 in marketing)
67% recommend to a friend
83% CEO approval

Traffic Signals

Monthly Visitors
339.2K
Monthly Google Ads Budget
$26.2K
Traffic Source Mix
Search
49.5%
Direct
34.8%
Referral
12.5%
Social
2.4%
Paid
0.6%

Headcount Trend

Current headcount: ~7.1K

Marketing Team

Marketing Team Size
227 (3% of company)
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$1.3B
Last Raise
$1.3B
Private Equity, 4 years ago

Funding History

  • Jun 2022
    Private Equity • $1.3B
  • Apr 2018
    Corporate Round
  • Mar 2011
    Private Equity • $79.9M

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