Responsibilities

• Demand Generation & Campaign Execution
• Owns always-on, multi-channel demand generation programs focused on building a proactive, planned pipeline model
• Develops full-funnel campaign architecture with clear channel strategy across email, paid social (LinkedIn), content syndication, webinar, and events
• Builds and maintains 3x pipeline coverage models with a mathematical breakdown of MQL volume required at each stage
• Creates a intent-led, persona-specific campaign; ensures all campaigns drive MQLs
• Audience & Persona Targeting
• Leads ICP definition and audience identification for Database Solutions buyers:
• Database Solutions: R&D, information/library science, and technical leaders in corporations across life sciences, chemicals, engineering, and materials science who evaluate scientific databases and reference data products
• Targets audiences using B2B segmentation by job title, domain, and intent signals
• Works with enrichment tools to build and qualify net new contact universe

Requirements

• Bachelor's or master’s degree in marketing, Business, or related field
• 5+ years B2B demand generation experience, ideally in data, SaaS, or professional services
• Proven track record building pipeline from net new segments — not just managing existing nurture programs
• Experience working in or alongside a sales organization with joint KPIs and pipeline accountability
• Hands-on experience with: Salesforce (required), ZoomInfo, Power BI, LinkedIn Campaign Manager, marketing automation platforms (Marketo/HubSpot equivalent), Google Analytics
• Commercial acumen first — able to connect campaign activity directly to pipeline and revenue; fluent in business math (TAM, pipeline coverage ratios, conversion rates)
• Outcome-based thinking
• Proactive, not reactive
• Data-driven
• Cross-functional collaboration