Data Marketing and Analytics Officer

Manchester, UK (Hybrid)

Salary Not AvailableMid Level

Posted 2 months ago

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Job Summary

Own and optimize marketing systems to enable recruitment-focused activities, provide frontline user support and training, and drive data-informed decisions about student recruitment strategy.

  • Systems Ownership: Manage and evolve key marketing systems to support recruitment and student experience.
  • Operational Excellence: Train users, troubleshoot issues, and guide colleagues on system usage.
  • Technical Collaboration: Partner with engineers to automate workflows and enhance system functionality.

Job Description

Responsibilities

  • Managing and developing key marketing systems that support student marketing and recruitment activity.
  • Providing frontline support and troubleshooting for system users, alongside training and guidance for colleagues.
  • Working with technical colleagues to improve workflows, task automation, and system functionality.
  • Contributing data, insight, and analysis to support recruitment strategy, policy, and decision-making.
  • Monitoring and continuously improving processes and systems to enhance service delivery and the student experience.

Requirements

  • Significant experience of using and managing digital marketing systems such as CRM platforms, email marketing tools, marketing automation systems, and online forms.
  • Demonstrable experience of systems and process development, working with technical colleagues to improve services for end users.
  • Experience of delivering technical training or guidance on marketing systems to a range of users.
  • Excellent communication, planning, and organisational skills, with the ability to explain complex issues clearly to different audiences.
  • High level of digital literacy, with demonstrable ability to use systems relevant to the role.

Preferred

  • Knowledge and understanding of current issues in higher education, particularly student recruitment, conversion, and admissions.
  • Ability to interrogate and improve system implementations to enhance functionality and service delivery.

Benefits

  • Generous employer contribution pension
  • 29 days annual leave plus bank holidays, along with Christmas closure
  • Ride to work and EV car scheme available