Customer Marketing Specialist - Personalised Offers

Nottingham, UK (Unknown)

Salary Not AvailableMid LevelFull time

Posted 7 weeks ago

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Job Summary

Own the personalised offers engine for the Boots app, turning customer insights into targeted offers across channels and measuring impact on engagement and incremental sales.

  • Channel ownership: define and execute multi-channel offers (Email, App, Events) to lift KPI performance.
  • Asset alignment: champion the Boots Advantage Card and app integration to ensure consistent offer experiences.
  • Impact focus: review commercial and customer impact to uncover opportunities for improvement.

Job Description

Responsibilities

  • Support and deliver the personalised offers plan for the Boots app, providing targeted and relevant offers to our growing customer base.
  • Champion the Boots Advantage Card and app, ensuring alignment on the role of personalised offers.
  • Manage multi-channel communications (Email, App, Events) to highlight strong offers delivered to customers.
  • Drive KPI performance, including channel engagement and incremental sales.
  • Review and assess commercial/customer impact, defining opportunities for improvement.

Requirements

  • Strong background in marketing, ideally with experience in CRM digital communications.
  • A creative mindset with a customer-first and analytical approach.
  • Excellent relationship-building skills with both internal and external stakeholders.
  • Exceptional attention to detail and organisational skills, able to juggle multiple tasks effectively.
  • Strong communication skills and a flexible attitude towards new challenges.

Preferred

  • Experience in managing marketing campaigns across various channels.
  • A passion for customer engagement and loyalty programmes.

Benefits

  • Boots Retirement Savings Plan (up to 6% company contribution)
  • Generous employee discounts for you and a family member
  • Enhanced maternity/paternity/adoption leave pay
  • Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
  • Flexible benefits scheme including options for additional holiday, discounted gym membership, life assurance, and much more.
  • There’s lots more in our benefits and discounts, MyBoosts – there to give you that little lift in your everyday. Find out more at http://boots.jobs/rewards. Exclusions may apply; eligible roles only.

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