Customer Marketing and Propositions Manager at BT Group | Bristol, UK

BT Group

Customer Marketing and Propositions Manager

Bristol, UK (On-site)

Salary Not AvailableManagerFull time

Posted 2 months ago

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Job Summary

Own the end-to-end proposition lifecycle for BT/EE across broadband, TV, and mobile, turning insights into compelling offers and coordinating with product, pricing, and marketing to drive growth and customer value.

Shape and launch customer propositions and go-to-market plans with cross-functional teams.
Manage segment-specific strategies and present business cases to governance forums.
Use customer insights, NPS feedback, and competitive analysis to continuously improve propositions and outcomes.

Job Description

Responsibilities

Shape and launch customer propositions across BT/EE broadband, TV and mobile, with go-to-market plans.
Translate product features into clear offers that drive uptake, loyalty, and margin.
Collaborate with Product, Pricing and wider Consumer teams to build viable propositions and governance-ready business cases.
Manage the proposition lifecycle from launch to iteration and sunset, considering customer and commercial implications.
Partner with Partnerships, Products and Brand teams to deliver effective campaigns and excellent execution for customers.
Own segment-specific strategies (e.g., youth, families, high-value customers) and use insights to refine propositions.
Act as the voice of the customer in product, pricing/tariffing, and commercial planning forums.
Present key propositions and performance to governance bodies and at all levels of the organisation.
Work with Product Tribes and Technical teams to meet launch expectations and quality outcomes.
Support establishment and engagement of the wider Customer Marketing team in the new organisation.

Requirements

Experience in telco customer marketing development and delivery.
Proven track record in building and launching customer propositions that drive growth.
Deep understanding of pricing, product, marketing, and customer insight dynamics.
Skilled in commercial analysis and storytelling to build a case for change.
Collaborative leadership style with the ability to align and influence cross-functional teams.
Ability to present at all levels of the organisation to gain buy-in for activity.
Comfortable navigating complex, fast-moving commercial environments.

Benefits

10% on target annual bonus
Access to an online private GP 24/7 for you and your immediate family
Market-leading paid carers leave with up to 2 weeks off
Equalized maternity, paternity, and adoption leave – 18 weeks’ full pay and 8 weeks’ half pay
Discounted EE and BT products, including mobile and broadband
Market leading Pension scheme – 5% from you and 10% from us
Holiday purchase scheme
You can select additional benefits, including healthcare, dental, gym memberships and more when you’re ready.

BT Group

3.7 Glassdoor

We’re one of the world’s leading communications services companies. At BT Group, the solutions we sell are integral to modern life. Our purpose is as simple as it is ambitious: we connect for good. There are no limits to what people can do when they connect. And as technology changes our world, connections are becoming even more important to everyday life.Today, that’s truer than ever. The connections we make are helping solve the world’s biggest challenges such as the global pandemic, climate change and cyber security. Through the power of technology, we’re supporting customers to live, work and play together better.

Founded in 1995

London, England, GBR

73K employees (2,860 in marketing)

www.bt.com/about

72% recommend to a friend

70% CEO approval