Global Partner and Customer Marketing Manager (Fixed Term)
Athos Commerce
UK (Remote)
In-houseSalaried-FtMid level5+ years exp.
2 days ago
Customer Marketing Programs Manager, EMEA (Contract)
Reading, UK (Unknown)
Salary Not AvailableMid Level5+ years expFull time
Posted 6 weeks ago
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Job Summary
Own regional customer adoption and expansion by turning behavior, churn, and retention data into strategy; drive cross-sell and retention programs across inbound/outbound channels; align with EMEA Field Marketing and localize campaigns, languages, and content.
- Growth/Retention Strategy: Translate customer insights into cross-sell, upsell, and retention campaigns across multiple channels.
- Regional Execution: Localize global programs for EMEA and build local customer campaigns in multiple languages.
- Measurement & Reporting: Track campaign performance and report on customer behavior, segmentation, and retention to inform pipeline generation.
Job Description
Responsibilities
- Managing the strategy, campaigns and programs needed to drive customers’ adoption and expansion of Barracuda products and solutions.
- Analyzing, interpreting, and reporting on customer behavior, segmentation, churn, and retention data to build strategy and to maximize pipeline generation.
- Building, executing and optimizing integrated cross-sell, upsell, and retention campaigns across a variety of inbound and outbound marketing channels, using insights and data to create relevant and impactful messaging.
- Liaising with EMEA Field Marketing to align and communicate EMEA-wide requirements.
- Localizing and adapting global campaigns & programs for the EMEA customer audience as well as building local campaigns.
- Creating customer marketing content and campaigns in multiple languages.
- Tracking and reporting on campaign performance.
