Responsibilities

• Leading campaign delivery end-to-end – managing the campaign delivery lifecycle from ideation/discovery, through planning and prioritisation, to solution design and in-channel execution
• Creating brilliantly effective campaigns – developing campaigns that differentiate from their competitors through superior targeting, communication strategy, tech innovation and creative quality
• Working collaboratively across Marketing – partnering with the wider Marketing Centre of Excellence to ensure communications are on product message, customer focused, developed in line with brand guidelines, aligned to brand values, adhere to regulatory requirements and developed in line with relevant governance frameworks
• Managing budgets effectively – maximising return on investment and driving commercial performance, as measured by solutions growth and cost per acquisition
• Keeping campaigns on time and to plan – maintaining project momentum regardless of the curved balls that you might experience along the way
• Developing clear roadmaps and testing designs – working collaboratively with business stakeholders to create structured approaches to campaign delivery and optimization
• Managing key relationships – building and maintaining relationships with UK Digital, Product and Marketing teams, as well as various external agency partners
• Reporting on performance – analysing and presenting campaign performance and testing outcomes to stakeholders
• Being genuinely collaborative – working inside and outside the team to help make the Performance Marketing team a great place to work
• Fostering strong stakeholder relationships – maintaining regular dialogue with key stakeholders and keeping them informed on all key milestones and outcomes, with clear recommendations to drive performance uplift

Requirements

• Extensive digital marketing experience – particularly across paid media channels with an understanding of best practice of using these channels individually and as a broader media strategy
• End-to-end digital marketing delivery – understanding from planning, scheduling and prioritising to customer targeting, channel management, effective promotion of products and services, personalisation, implementation and governance
• Experience with 'in app' banner advertising and customer journeys – hands-on knowledge of in-app and online banking advertising optimization
• Paid media expertise – identifying opportunities to optimise paid media plans and channel selection, unlocking underutilised capability with paid media platforms and channels
• Technical tracking knowledge – understanding of pixels, tracking and tagging technologies and the role they play
• Media agency experience – proven track record of working effectively with media agencies
• Familiarity with Tableau or similar reporting platforms – hands-on experience using business intelligence and reporting tools
• Ability to analyse key performance metrics – strong capability to interpret data and identify optimisation and testing opportunities
• Reporting and analysing performance data – experience creating insights from campaign data to drive continuous improvement
• Experience defining audiences – proven ability to build and segment audiences for maximum campaign effectiveness

Preferred

• Collaboration with targeting teams – track record of working with targeting teams to reach relevant prospects
• Understanding of personalisation – knowledge of how to tailor communications to different audience segments
• Ability to prompt AI tools – experience using AI tools to create effective short form copy
• Ability to hit objectives and deadlines – proven track record of planning well and delivering to that plan
• Strong prioritisation skills – ability to manage multiple projects simultaneously in a fast-paced environment