Customer Lifecycle Lead

Birmingham, UK (On-site)

Salary Not AvailableMid LevelFull time

Posted 7 weeks ago

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Job Summary

Own the end-to-end trade CRM lifecycle with data, automation, and insights to grow revenue, retention, and wallet share, while shifting CRM from campaigns to a commercially driven, insight-led function.

  • Own lifecycle and segmentation for trade customers, turning insights into measurable commercial impact.
  • Collaborate with sales and tech to scale account development and customer experience using automation and data.
  • Drive adoption of an insight-led CRM that prioritises revenue growth and retention across the customer journey.

Job Description

Responsibilities

  • The CRM Manager will own and optimise the end-to-end customer lifecycle across our trade customer base, using data, insight, and automation to drive growth, retention, and share of wallet.
  • This role is critical in shifting CRM from campaign-led marketing to a commercially driven, insight-led function that supports account development and customer experience at scale.

Requirements

  • commercially minded CRM expert with strong experience in B2B or trade environments.
  • experience across CRM and automation platforms, customer segmentation, and personalised lifecycle activity.
  • confident working with sales and technical teams, you’ll be able to turn customer insight into measurable commercial impact.

Preferred

    Benefits

    • Bonuses: Gainshare bonus scheme – get rewarded for growth / Performance Related Bonus scheme
    • Time Off: 33 days annual leave (including bank holidays, increasing throughout the years too!)
    • You can also buy and sell holiday each year
    • Enhanced parental leave
    • Support & Development: Extensive learning opportunities from day one
    • Contributory pension scheme and life assurance
    • Health & Wellbeing: Private Medical Insurance / Free virtual GP service, Healthy Mind Champions, and more!
    • Perks: Staff discounts, exclusive holiday offers and free financial support and education
    Rexel Scotland & NI logo

    Rexel Scotland & NI

    Rexel, Connecting you to the best electrical products and solutions any time, everywhere! Rexel Scotland + NI covers Rexel Shetland all the way down to Galashiels. An industry leader in the supply of electrical solutions, we understand your needs and have the technical and commercial expertise to deliver a comprehensive range of professional and timely solutions to support business's in day to day Stock Solutions, Energy Efficiency Solutions, Industrial Solutions, Electric Vehicle Charging, E-Procurement and Consultancy Services. With our professional team including 14 branches, 10 Field Sales Representatives and 40+ Internal Sales Staff we aim to provide excellent customer service throughout Scotland and NI and beyond. Our logistic team will ensure you have your goods as and when you need them. They offer Same Day and Next Day delivery options. Rexel in the UKOur 250 branch network makes Rexel accessible nationwide. The strength of our supply chain and unique logistics operation daily provides unrivalled availability, and a consistent, reliable and flexible service makes us the trusted and preferred supplier to our customer base.Our goal is simple: to help our customers be their best in running their business by providing a broad range of sustainable and innovative products, services and solutions.All Rexel businesses, brands and partners share a common philosophy of ethical and lawful operations. It’s a key part of the passion we exhibit in working with customers, suppliers, employees and investors.Sectors We Support:Small/Medium InstallersLarge Electrical Installers Facilities ManagementIndustrial Energy Specialist Maintenance Repair and Operations Commercial Public Sector

    Edinburgh, Scotland, GBR
    2 employees

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