Customer Lifecycle Analyst at Levi Strauss & Co. | London, UK | £46K/yr – £66K/yr

Levi Strauss & Co.

Customer Lifecycle Analyst

London, UK (Hybrid)

£46K/yr – £66K/yrMid LevelFull time

Posted 3 weeks ago

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Job Summary

Own CRM analytics driven lifecycle execution across email, SMS, and app push with data-led experimentation and cross-channel activation.

Own CRM analytics and lifecycle strategy, turning SQL-driven insights into automated journeys that improve activation, retention, and reactivation.
Lead audience modeling and experimentation, turning results into scalable, governance-backed journeys across CDP-enabled channels.

Job Description

Responsibilities\n

Own the end-to-end customer lifecycle strategy from acquisition to retention and reactivation, blending experimentation with automation to scale impact across channels.
Act as the CRM analytics engine: write SQL to query large datasets, perform cohort and lifecycle analyses, run segmentation deep dives, and size opportunities that inform roadmap and targeting.
Translate analytical findings into action: define hypotheses, design A/B and multivariate tests, set success metrics, and operationalize winning variants in automated journeys.
Design, build, and deploy customer journeys and automations across email, SMS, and app push, including triggers based on behavioral, transactional, and predictive signals.
Lead advanced audience strategy: develop segmentation frameworks, propensity and lifecycle models partnering with Data/Tech, and operationalize these into targeting and personalization at scale.
Collaborate with Paid Media to orchestrate cross-channel journeys ensuring a connected customer experience.
Leverage our CDP to drive business growth and manage CRM audiences, from identity resolution and audience creation to activation and measurement across owned and paid channels.
Oversee CRM tooling and data flows in partnership with Product/Tech and external partners; ensure the right infrastructure and governance to support real-time personalization and measurement.
Monitor and optimize deliverability and channel health; troubleshoot issues and implement best practices for inbox placement and SMS/app push compliance.
Run rigorous QA and in-flight optimization; maintain documentation of experiments, data definitions, and journey logic for transparency and scalability.

Levi Strauss & Co.

3.9 Glassdoor

You’re an original. So are we. We’re a company of people who like to forge our own path. We invented the blue jean in 1873, and we reinvented khaki pants in 1986. We pioneered labor and environmental guidelines in manufacturing. And we work to build sustainability into everything we do. We just might be the original startup. Our brands — Levi’s®, Beyond Yoga® and Levi Strauss Signature — stand for freedom and self-expression around the world. And for more than 170 years, we’ve used the strength of our brands to lead with our values and make an outsized impact on the world. There’s plenty of room to make your mark here. We employ more than 15,000 people around the world, and this is a place where everyone contributes to the conversation. Levi Strauss & Co. is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.

San Francisco, California, USA

16K employees (2,626 in marketing)

www.levistrauss.com

71% recommend to a friend

80% CEO approval