More Years

CRM Specialist

Nottingham, UK (On-site)

£35K/yr – £40K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Own the end-to-end lifecycle CRM program for a subscription eCommerce business, executing hands-on email, SMS, WhatsApp, and direct mail campaigns while building and optimizing automation, segmentation, and measurement to lift retention and lifetime value.

  • Campaign Execution & Automation: plan, build, and refine flows and weekly campaigns that align with trading and marketing goals.
  • Data-driven Personalisation: segment audiences and tailor messages to maximize relevance and impact.

Job Description

  • CRM Calendar: planning and delivering weekly campaigns across email, SMS, WhatsApp, and direct mail, aligned to trading and marketing goals
  • Lifecycle Automation: building and continuously optimisation flows for abandon quiz, abandon checkout, trial onboarding, ongoing customer nurture, and cancellation
  • Subscription CRM Strategy: bringing ideas and fresh thinking to how we communicate with subscribers, with the opportunity to take on more strategic ownership as you grow into the role
  • Email Design & Build: creating campaigns directly in Klaviyo, no handoffs, you're hands-on in the platform
  • Testing & Experimentation: running structured A/B and hold-out tests across subject lines, creative, messaging, offers, and send times, measuring impact on cohort retention and sharing what you learn
  • Segmentation & Personalisation: using data to make every communication feel relevant and timely
  • Performance Reporting: tracking and sharing results on revenue, retention, engagement, and deliverability, and using those insights to keep improving
  • Compliance: ensuring everything we send meets GDPR best practice and deliverability standards
  • Solid hands-on Klaviyo experience, you know the platform well and can build and troubleshoot flows independently
  • Experience in subscription eCommerce, ideally DTC
  • Hands-on experience with Shopify and Recharge
  • A strong grasp of lifecycle marketing: segmentation, automation logic, and how CRM connects to LTV
  • Comfort with performance data, open rate, CTR, CVR, revenue per recipient, churn, LTV, and cohort retention are your regular vocabulary
  • Experience running campaigns across WhatsApp as well as email
  • The ability to write, design, and build emails that look great, read well, and convert
  • Basic HTML/CSS for email editing
  • Experience with SMS platforms
  • Experience running direct mail campaigns and flows
  • Knowledge of email deliverability best practices
  • Experience running structured experimentation programmes
  • Salary of £35,000 - £40,000
  • Medicash Level 4 Cashback plan
  • Spill EAP and Mental Health Support programme
  • Annual £250.00 Learning & Development budget for courses, books or other self-learn activities each year
  • Annual £200.00 Wellbeing budget each year
  • Up to 2 weeks working abroad per year (selected roles)
  • Monthly recognition through our Yappa of The Month programme
  • 1 Volunteer day per year - dog themed or not: it’s your choice!
  • Subsidised employee groups - from five a side to padel there’s loads to get involved in or the chance to start up your own group
  • Bi-annually subsidised team events from Axe throwing, crazy golf to cocktail making
  • Exclusive discounts on Years and Years treats for yourself and friends/family
  • Lunch & Learn programme - from dog first aid to financial savviness we’ve got sessions planned to cover all kinds of topics
  • Casual dress
  • Your birthday off or different day if it falls on a non-working day
  • Ability to sell any unused holiday back to Years at the end of the Holiday Year (maximum 1 working week)