CRM Specialist at More Years | Nottingham, UK | £35K/yr – £40K/yr

CRM Specialist

Nottingham, UK (On-site)

£35K/yr – £40K/yrMid LevelFull time

Posted 4 months ago

Job Summary

Own the end-to-end lifecycle CRM program for a subscription eCommerce business, executing hands-on email, SMS, WhatsApp, and direct mail campaigns while building and optimizing automation, segmentation, and measurement to lift retention and lifetime value.

Campaign Execution & Automation: plan, build, and refine flows and weekly campaigns that align with trading and marketing goals.
Data-driven Personalisation: segment audiences and tailor messages to maximize relevance and impact.

Job Description

CRM Calendar: planning and delivering weekly campaigns across email, SMS, WhatsApp, and direct mail, aligned to trading and marketing goals
Lifecycle Automation: building and continuously optimisation flows for abandon quiz, abandon checkout, trial onboarding, ongoing customer nurture, and cancellation
Subscription CRM Strategy: bringing ideas and fresh thinking to how we communicate with subscribers, with the opportunity to take on more strategic ownership as you grow into the role
Email Design & Build: creating campaigns directly in Klaviyo, no handoffs, you're hands-on in the platform
Testing & Experimentation: running structured A/B and hold-out tests across subject lines, creative, messaging, offers, and send times, measuring impact on cohort retention and sharing what you learn
Segmentation & Personalisation: using data to make every communication feel relevant and timely
Performance Reporting: tracking and sharing results on revenue, retention, engagement, and deliverability, and using those insights to keep improving
Compliance: ensuring everything we send meets GDPR best practice and deliverability standards

Solid hands-on Klaviyo experience, you know the platform well and can build and troubleshoot flows independently
Experience in subscription eCommerce, ideally DTC
Hands-on experience with Shopify and Recharge
A strong grasp of lifecycle marketing: segmentation, automation logic, and how CRM connects to LTV
Comfort with performance data, open rate, CTR, CVR, revenue per recipient, churn, LTV, and cohort retention are your regular vocabulary
Experience running campaigns across WhatsApp as well as email
The ability to write, design, and build emails that look great, read well, and convert

Basic HTML/CSS for email editing
Experience with SMS platforms
Experience running direct mail campaigns and flows
Knowledge of email deliverability best practices
Experience running structured experimentation programmes

Salary of £35,000 - £40,000
Medicash Level 4 Cashback plan
Spill EAP and Mental Health Support programme
Annual £250.00 Learning & Development budget for courses, books or other self-learn activities each year
Annual £200.00 Wellbeing budget each year
Up to 2 weeks working abroad per year (selected roles)
Monthly recognition through our Yappa of The Month programme
1 Volunteer day per year - dog themed or not: it’s your choice!
Subsidised employee groups - from five a side to padel there’s loads to get involved in or the chance to start up your own group
Bi-annually subsidised team events from Axe throwing, crazy golf to cocktail making
Exclusive discounts on Years and Years treats for yourself and friends/family
Lunch & Learn programme - from dog first aid to financial savviness we’ve got sessions planned to cover all kinds of topics
Casual dress
Your birthday off or different day if it falls on a non-working day
Ability to sell any unused holiday back to Years at the end of the Holiday Year (maximum 1 working week)