CRM Specialist

London, UK (Hybrid)

Salary Not AvailableMid LevelContract

Posted 2 months ago

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Job Summary

Own CRM delivery for SFMC campaigns and journeys, driving end-to-end personalization through AMPscript/SQL, data flows, and cross-team delivery in a data-driven setup.

  • End-to-end SFMC: campaigns, journeys, data orchestration, and cross-functional CRM delivery
  • Personalisation engine: AMPscript/SQL, dynamic content, and data extensions for targeted experiences
  • Efficiency via AI: embed tools and practices to raise output quality and speed

Job Description

Responsibilities

  • Build, QA, and deploy email and mobile campaigns and journeys end-to-end in SFMC
  • Design and maintain multi-step customer journeys in Journey Builder
  • Develop and manage automated programmes in Automation Studio
  • Create and maintain dynamic content, templates, and assets in Content Studio
  • Support push and SMS activity via Mobile Studio
  • Write and maintain AMPscript and SQL to power personalisation, segmentation, and data extensions
  • Manage data flows in and out of SFMC via file drops, API integrations, and connectors, maintaining clean and reliable data throughout
  • Partner with product, marketing, and content teams to scope, plan, and deliver CRM projects
  • Build and maintain HTML/CSS email templates to a high standard across clients
  • Embed AI tools and practices into day-to-day ways of working to improve efficiency and output quality

Requirements

  • Proven hands-on experience with Salesforce Marketing Cloud — Content Studio, Journey Builder, Automation Studio, and Mobile Studio are all areas you know well
  • Strong AMPscript and SQL skills; comfortable writing from scratch, not just editing
  • Solid understanding of SFMC data architecture and how data moves in and out of the platform
  • Knowledge of Salesforce CRM and how it connects to SFMC
  • Knowledge of HTML/CSS for responsive email development
  • A collaborative, proactive working style — you\'re comfortable managing your own workload and communicating clearly with cross-functional stakeholders
  • Ability to hit the ground running with minimal onboarding

Preferred

  • Experience in financial services or another regulated industry
  • Experience working in a fast-paced or high-growth environment
  • Salesforce Marketing Cloud certifications

Benefits

  • A flexible, hybrid working policy
  • The choice of medical healthcare providers (Bupa or Medicash)
  • 25 days holiday plus bank holidays and your birthday off each year
  • Company pension scheme
  • EAP scheme
  • Ride to work scheme
  • Enhanced family friendly policies
  • Buddy Program: You will be paired with a ‘Buddy’ to help you through your first weeks
  • A reputation for doing good. DEPT has been a Certified B Corp since 2021 and named ‘Agency of the Year’ at The Lovies and The Webby Awards
  • The opportunity for possibility. Training, development and certifications available
DEPT® logo

DEPT®

3.6 Glassdoor

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Coach, eBay, and OpenAI. Certified B Corp and Climate Neutral since 2021.

Founded in 2016
Amsterdam, North Holland, NLD
4.5K employees (1,449 in marketing)
68% recommend to a friend
85% CEO approval

Traffic Signals

Monthly Visitors
186.6K
Monthly Google Ads Budget
$1.2K
Traffic Source Mix
Search
40%
Direct
50.1%
Referral
7.4%
Social
1.8%
Paid
0.6%

Headcount Trend

Current headcount: ~4.5K

Marketing Team

Marketing Team Size
850 (19% of company)
Median Career Experience
8 years
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
24

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