Responsibilities

• planning, building and delivering targeted CRM campaigns using Microsoft Dynamics 365 and marketing automation tools
• build and test email campaigns and automated customer journeys
• create audience segments
• monitor campaign performance
• use insights to continuously improve engagement
• contribute to the ongoing development of UCL's CRM capability, helping to embed best practice and enhance the customer experience across the institution
• You'll collaborate with colleagues across Marketing, Student Recruitment, Digital, Data Insight and Information Services
• support prospective students from initial enquiry through to enrolment

Requirements

• experience delivering CRM or email marketing campaigns within a customer-focused organisation, with a strong understanding of audience segmentation, campaign optimisation and marketing automation
• You enjoy working with data to improve performance, balancing analytical thinking with creativity to deliver engaging customer journeys
• excellent attention to detail
• confident managing multiple priorities
• committed to delivering communications that are accessible, GDPR compliant and customer-centred
• collaborative team player who enjoys building strong relationships with stakeholders, sharing ideas and continuously looking for ways to improve how marketing can support organisational goals
• whether your experience comes from higher education, a large complex organisation or another fast-paced environment

Benefits

• Standard UCL Benefits: 41 days’ holiday (27 days annual leave, 8 bank holidays, 6 closure days) Option to purchase 5 additional days’ annual leave Defined benefit career average revalued earnings pension scheme (CARE) Cycle to work scheme, season ticket loan, and immigration loan Relocation support for eligible posts On-site nursery and gym Enhanced maternity, paternity, and adoption pay Staff Support Service (employee assistance programme) Discounted medical insurance Full details: UCL Rewards and Benefits.