Programme Manager Customer Marketing Transformation (FTC)

London, UK (Hybrid)

Salary Not AvailableSenior Level7+ years expContract

Posted 1 day ago

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Job Summary

Own and deliver customer marketing transformation programmes end to end, coordinating multi‑workstream delivery, governance, and stakeholder engagement to achieve CRM, personalisation, and marketing automation outcomes.

  • Lead cross‑functional delivery of customer marketing transformations
  • Focus on governance, benefits tracking, and stakeholder alignment across Marketing, Data, and Tech

Job Description

Responsibilities

  • Lead the end-to-end delivery of customer marketing transformation programmes.
  • Develop and maintain programme roadmaps, delivery plans, governance structures, and reporting frameworks.
  • Manage multiple workstreams and dependencies across business and technology teams.
  • Ensure delivery milestones, risks, budgets, and outcomes are effectively managed.
  • Promote continuous improvement and lessons learned throughout programme delivery.
  • Work closely with CRM agency to establish and remove project blockers
  • Run project status meetings, coordinate meetings between agency and key stakeholders, ensure actions are documented and followed through on
  • Deliver transformation initiatives focused on customer lifecycle optimisation, CRM and marketing technology transformation, personalisation and segmentation strategies, customer communications and engagement, marketing automation and campaign effectiveness, Customer journey improvements
  • Support the implementation of customer-centric operating models and processes.
  • Build strong relationships with senior stakeholders across Marketing, Customer, Technology, Data, Compliance, Operations, and Change functions.

Requirements

  • Proven experience in project management and change implementation.
  • At least 7+ years’ experience in programme management within customer, marketing, CRM, or digital transformation environments.
  • Strong programme and project management capability across multiple concurrent workstreams.
  • Excellent stakeholder management and communication skills.
  • Experience managing governance, risks, budgets, and delivery reporting.
  • Experience in project management frameworks such as agile, waterfall, scrum or PRINCE2.
  • Strong leadership and influencing capability across cross-functional teams.
  • Strategic and customer-focused mindset.
  • Strong organisational and planning skills.
  • Collaborative leadership style.

Preferred

  • Experience within Financial Services or other regulated industries desirable.
  • Knowledge of customer marketing, CRM, customer journeys, and marketing operations.
  • Experience with customer and marketing technology platforms such as Bloomreach, Salesforce, Adobe, Braze, or HubSpot.
  • Familiarity with customer data, analytics, and personalisation initiatives.

Benefits

  • 27 days holiday, increasing with service + buy/sell scheme + bank holidays
  • 8% Pension with matched contributions
  • Discretionary bonus scheme
  • Share schemes (including free shares and BAYE)
  • Health Cash Plan and discounted private healthcare
  • Free gym
  • Enhanced family leave (subject to qualifying criteria)
  • Travel and bike loan schemes
  • Employee Assistance Programme
  • Regular social events including summer and Christmas parties
AJ Bell logo

AJ Bell

3.5 Glassdoor

AJ Bell was formed in 1995 and is now one of the leading online investment platforms in the UK. We provide customers and advisers with wide investment choice, low-cost delivery, market leading online functionality and first class service to help them manage investment portfolios within SIPPs, ISAs and Dealing accounts. We are a fast growing and profitable company, with over 644,000 customers and £103.3 billion of assets under administration. We are part of the FTSE 250 on the Main Market of the London Stock Exchange.

Founded in 1995
Salford, England, GBR
1.5K employees (85 in marketing)
60% recommend to a friend
65% CEO approval

Traffic Signals

Monthly Visitors
2.2M
Traffic Source Mix
Search
32.9%
Direct
62.6%
Referral
3.3%
Social
0.5%
Paid
0.6%

Headcount Trend

Current headcount: ~1.5K

Marketing Team

Marketing Team Size
46 (3% of company)
Marketing Roles Posted (Last 30 Days)
3

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