Responsibilities

• Define content strategies that drive both business and customer outcomes, supporting awareness, consideration, adoption and growth
• Partner with Product Marketing, Product, Design and Editorial teams to bring strategies to life
• Champion web as a key channel for product launches and brand campaigns, while ensuring strategies extend across other touchpoints
• Embed content into go-to-market and growth campaigns with Product Marketing Managers
• Brief and develop content across channels with Creative Studio
• Review and advise on new product and feature pages
• Map customer journeys, identify content gaps and develop plans to address them
• Create content guidelines, playbooks and training resources to help teams self-serve and improve content quality
• Continuously experiment, test and iterate to improve impact of content across web, in-app and other channels
• Put customer needs and pain points at the centre of every strategy

Requirements

• Experience in content strategy and/or content marketing
• Financial services experience is a bonus
• Strong writing ability
• Enjoy user, audience and market research and are confident leading this work
• Developed evidence-based content strategies for the web and can demonstrate their impact on customer and business outcomes
• Care deeply about content quality and consistent, engaging customer experiences across the journey
• Understand the role content plays across the product lifecycle, from launches through adoption and growth
• Ability to embed in cross-functional teams, quickly building context on new audiences, products and priorities
• Proactively spot opportunities to use content in creative and effective ways that drive better customer outcomes

Benefits

• £68,000 - £88,000 + Benefits
• Hybrid between London office and remote work
• £1,000 learning budget each year to use on books, training courses and conferences
• Macbooks provided to all employees
• Flexible working hours