Responsibilities

• Develop and own the brand content strategy - setting a clear direction for how Condition shows up across all channels
• Plan, produce, and execute photo and video shoots end-to-end, from concepting through to delivery
• Operate as the primary shooter on shoots, capturing both photo and video content to a professional standard
• Build and manage a content calendar, ensuring consistent output across all platforms
• Collaborate closely with the wider team to ensure content aligns with product launches, campaigns, and brand moments
• Brief and coordinate external creatives (photographers, videographers, editors) when additional resource is needed
• Analyse content performance and use data to continually refine and improve the strategy
• Stay ahead of content trends and platform behaviour to keep Condition's output fresh and relevant

Requirements

• Proven experience in a content, creative, or marketing role - ideally within fashion, lifestyle, or a consumer brand
• Hands-on experience with photography and videography - you're confident picking up a camera and producing polished content independently
• A strong creative eye and the ability to translate brand identity into compelling visual content
• Experience developing content strategies and working to a structured content calendar
• Proficiency in editing software - Lightroom, Premiere Pro, Final Cut, or similar
• A self-starter who can manage multiple projects simultaneously without dropping the ball
• Strong communication skills and the ability to present and justify creative decisions

Preferred

• Experience shooting and directing talent on set
• Knowledge of short-form video and platform-native content (Reels, TikTok)
• An existing portfolio of brand or editorial work