Responsibilities

• This is a senior role combining strategy with hands-on creation and execution. You own the brand voice and build the content engine end-to-end into something that cuts through the beige and makes Mintago unmistakable. Your job is to think, strategise, write, create, and build engaging content.
• Write vision-led thought leadership, fun insight pieces, websites and emails that make people stop and act. Hold the hook standard on everything we publish, including the ads the agency produces.
• Connect deeply with HR and Finance leaders, reframing our value proposition so it lands for both buyers without relying on feature lists.
• Direct content in every format - video, audio, or visual - briefing with taste and making sure every piece has a clear brand, strategic or commercial outcome.
• Partner with Sales and Customer Success to nail case studies, one-pagers, and launch messaging that helps close deals.
• We want an AI-enabled human voice. You'll use AI to be efficient - to ideate, research, and scale - but the voice, the judgement, the approach, and the hooks are unmistakably yours.
• Sometimes you'll be on the page, sometimes on camera, sometimes the expert in the room, occasionally behind a mic. You'll need the appetite to step up and be seen.

Requirements

• 6+ years in senior content marketing roles within tech, SaaS or insights.
• You've written for an SMB audience and understand their needs.
• Startup or scale-up experience - you're comfortable building the plane while flying it, and okay with ambiguity, chaos, and conflicting priorities.
• You've built and rebuilt scalable content engines, and can point to the metrics they moved - balancing creativity with commercial savvy.
• You can nail writing, editing, and storytelling. You think in hooks and understand why they work, across formats, short-form or long.
• You understand what it takes to operationalise content: editorial workflows, briefing, quality control, reuse and syndication.
• You're a creative type A. Strong stakeholder, project, and time-management skills - this is a hugely collaborative role.
• Numbers also make sense. You understand content performance, turning data into clear insights and decisions. You experiment, test, fail, learn, and iterate. A lot.
• You've published or spoken under your own name - a newsletter, a talk, a podcast, a social video with a point of view - and you can show us the work.

Preferred

• A good grasp of SEO, AI-search behaviours, and content frameworks.
• A commercial mindset - you connect content decisions to business priorities, pipeline influence, and brand impact.
• Data-driven instincts: you're not an analyst, but you want to find the story in the insight.
• Highly organised, comfortable juggling priorities in a fast-paced start-up.
• Genuine excitement about the intersection of finance and technology.
• A taste for taking a boring concept and making it easy to understand and impossible to ignore.

Benefits

• Your work kit (MacBook Pro).
• Hybrid and flexible work
• Budget for equipment to set up your home office.
• A flexible company discretionary unlimited leave policy + your birthday off.
• A £300 yearly budget for your own learning and development.
• Private medical insurance (provided by Vitality)
• Life insurance (provided by MetLife)
• Cash plan (provided by Medicash)
• Enhanced Parental Leave that increases with tenure (1st at 9 months and 2nd level at 2 years)
• Mintago benefits included of course: