Responsibilities

• Develop and produce high-quality content including images, videos, blogs and articles tailored to target audiences
• Manage and optimise all social media channels, including scheduling posts, monitoring engagement and analysing performance metrics
• Create and implement social media strategies that align with organisational goals
• Engage with followers, respond to comments and messages promptly and foster an active online community
• Track campaign effectiveness and prepare reports on social media performance
• Monitor industry trends and incorporate innovative ideas into content planning
• Assist in organising public relations campaigns to enhance organisational reputation

Requirements

• Proven experience in social media management and content creation across Instagram, Facebook, TikTok, LinkedIn or YouTube
• Strong understanding of digital marketing principles and public relations strategies
• Excellent written communication skills with an eye for detail and visual storytelling

Preferred

• Proficiency in a second language is a plus
• Experience using social media management tools such as Hootsuite or Buffer is desirable
• Knowledge of analytics tools to measure engagement and optimise content strategies is advantageous