Responsibilities

• Plan, create, and publish social content across brand-level Instagram, TikTok, Facebook and You Tube accounts to drive consideration, bookings, footfall and sales.
• Capture video, stills, and copy on-site (approx. 3 visits per week) to showcase key moments, menu items, events, and team.
• Develop and execute a social-first approach to all brand campaigns, working closely with Brand Marketing Managers and the wider marketing team.
• Identify and react quickly to emerging social trends, ensuring content remains relevant and timely.
• Plan content calendars around brand campaigns, seasonal moments, and cultural key dates.
• Manage social shoots; create shot lists, coordinate logistics with venues and suppliers, and oversee content storage and usage.
• Create content for paid campaigns and promotions.
• Attend and capture content at key events (e.g., sporting occasions, openings)
• Influencer & Partnership Management: Develop and deliver influencer campaigns aligned with brand strategy and key marketing activity.
• Source, brief, and manage influencers directly or through agency partners/tools.

Requirements

• Understand what makes people choose a pub, restaurant or hospitality brand and know how to turn everyday moments into engaging social content.
• Be able to identify emerging cultural moments, creator trends and platform changes, reacting quickly to keep the brand relevant.
• Be experienced in creating content for TikTok, Instagram, Facebook and You Tube.
• Be skilled in video and image editing (Canva, CapCut, or similar tools).
• Have experience in managing Meta Ads, including audience targeting, copywriting, compliance, and performance analysis.
• Understand TikTok SEO, social search and discoverability.
• Have experience working with other creators and user-generated content.
• Have commercial understanding of how social drives brand awareness and sales.
• Be comfortable using AI-powered creative tools to improve efficiency and content production.
• Be confident using social scheduling and analytics tools (e.g., Sprout Social, Hootsuite).

Benefits

• Love eating out? You'll love it even more with a massive 33% discount across all our brands, so whether its date night at Miller & Carter or family roast at Toby Carvery we’ve got you covered.
• What’s more, you can also choose FIVE of your nearest and dearest and sign them up to 20% family and friend’s discount
• Car or Car Allowance
• Mobile working: the flexibility to work from home, the office or one of our sites
• Private Medical Scheme
• On top of all this, we offer a pension, 26 days paid holiday; friends & family discount, high-street shopping discounts; and we even give you free shares! there's also a free employee helpline- to support you with whatever life throws at you.