Responsibilities

• Growing Whering’s reach, relevance and audience through content, creators and scalable distribution.
• Partner closely with the Brand Director to turn the brand into content, formats, creator systems and distribution loops that reach the right audiences at scale.
• This is a hands-on role, especially at the start: test, create, brief, iterate and learn quickly.
• Build the engine that makes Whering show up more often, in more places, with more cultural relevance, and with measurable impact on growth.

Requirements

• Clear evidence of having driven reach, audience growth or content-led growth in a previous role, project, platform or creator/community programme
• Experience growing a brand, platform, community, creator network, content channel or audience at scale
• Strong understanding of how content drives top-of-funnel growth
• Ability to create, brief or manage platform-native content across social channels
• Experience working with creators, ambassadors, communities, partners or UGC in a growth-focused way
• Strong judgement on what gets attention and what gets ignored
• A scrappy, autonomous approach to getting results within budget
• The ability to turn successful content into repeatable formats, systems or distribution loops
• Comfort working in a fast-moving startup where you’ll need to test, learn and adapt quickly

Benefits

• four-day week with unlimited holidays and hybrid working.