Community Marketing Manager - Grand Depart 2027

Manchester, UK (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 days ago

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Job Summary

Owns local, community‑focused marketing across the Tour de France Grand Depart routes, coordinating partner activity, storytelling and social impact while managing relationships with local authorities and stakeholders.

  • Manages multi-partner campaigns and local activations
  • Identifies opportunities for community engagement and stories
  • Tracks impact and supports event-time activation

Job Description

Responsibilities

  • Managing relationships with Local Authority marketing and communications teams across host locations along the Tour de France Grand Départ and Tour de France Femmes routes.
  • Supporting partners to develop and deliver local marketing activity aligned with the overarching Grand Départ campaign and brand.
  • Monitoring community activation across the route, identifying opportunities, sharing best practice and providing support where required.
  • Ensuring campaign consistency and brand alignment across partner activity, communications and local activations.
  • Identifying and developing opportunities to increase community participation, awareness and engagement before, during and after the event.
  • Working closely with the Digital and Social Manager to identify and develop compelling community stories, local champions and social impact case studies.
  • Supporting the promotion of the Tour de France Grand Départ Social Impact Programme JOY, ensuring activities and outcomes are celebrated across host locations.
  • Collaborating with the Digital Production Officer to feed a regular pipeline of content opportunities into digital, social and owned channels.
  • Supporting the development and delivery of community marketing toolkits, guidance and resources for partners.
  • Tracking and reporting on partner activity, participation and engagement to help measure campaign impact and effectiveness.

Requirements

  • You thrive as part of a creative, fast-paced team, building positive relationships with colleagues, riders, fans, and external partners.
  • You have 3-5 years experience, bringing a proactive, can-do attitude and a hunger to learn.
  • You are an excellent relationship builder who enjoys working with a diverse range of stakeholders and partners to achieve common goals.
  • You have experience managing multi-partner marketing campaigns, community programmes or place-based initiatives and understand how to balance local priorities with national campaign objectives.
  • You are highly organised and comfortable overseeing activity across multiple locations, ensuring projects stay on track and opportunities are maximised.
  • You have a strong understanding of brand management and campaign delivery and can confidently support partners to align their activity with agreed messaging, visual identity and strategic goals.
  • You have a natural instinct for spotting opportunities, uncovering compelling stories and connecting people, projects and partnerships that can enhance the impact of a campaign.
  • You are motivated by making a difference and are passionate about celebrating the positive impact major events can have on communities.

Preferred

  • Knowledge of cycling is a bonus, but more important is your ability to identify and develop opportunities that drive participation, create community pride and generate meaningful engagement.

Benefits

  • Competitive Salary
  • Cycle to Work Scheme
  • Generous Holidays (25 days + bank holidays)
  • Holiday purchase scheme
  • Life Assurance
  • Pension
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British Cycling

2.9 Glassdoor

British Cycling is the national governing body for cycling as recognised by the UCI – the international federation for the sport. Based in Manchester at the National Cycling Centre, British Cycling works across all levels and six disciplines of the sport (BMX, Mountain Bike, Cyclo-Cross, Road, Track and Cycle Speedway), from providing the support and encouragement people need to get riding their bikes for the first time, to being home to the hugely successful Great Britain Cycling Team. Continued success at the highest level is inspiring a boom in participation across the nation. There have never been more opportunities to ride a bike, be it for fun or sport, and British Cycling is at the heart of this growth. British Cycling also works hard to represent cyclists’ interests at all levels, including campaigning on important issues including road safety. As a membership organisation, British Cycling provides a suite of benefits and support to its members who currently number 130,000. All membership revenue is invested back into cycling.

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