Responsibilities

• Support the social media and CRM teams with day-to-day execution and operational responsibilities
• Support the planning, creation and publishing of TikTok-first social media content across owned marketing channels
• Assist in the development of creator-led content for key category moments and always-on marketing campaigns
• Manage social content scheduling and coordination with internal and external partners
• Conduct daily monitoring of social content performance, surfacing quick-turn insights and optimisation opportunities
• Build and deploy CRM emails using internal tools, while learning audience segmentation strategies to reach relevant users
• Assist with copywriting across CRM, social, and broader owned channel communications - ensuring TikTok-native creativity, tone of voice, and cultural relevance
• Support paid media setup including boosting, deeplink generation and tracking, and reporting on ad performance
• Maintain content calendars and ensure timely delivery of all marketing assets and campaigns
• Support ongoing reporting needs, including real-time dashboards and reactive performance analysis

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Media, or a related creative field.
• Passion for social media, marketing and creative
• Strong communication skills (English fluency) with attention to detail and creative thinking
• Ability to manage multiple tasks in a fast-paced, dynamic environment
• Basic capability to shoot and edit short-form content using mobile editing tools (e.g. CapCut, TikTok editing suite)

Preferred

• University project work or internships related to social media, marketing, branding, design, or CRM
• Active user of TikTok and other social platforms, with an understanding of trends and creator culture
• Curiosity about how email marketing and CRM works to reach different customer audiences
• Interest in developing copywriting skills, especially for TikTok-native tone of voice