Responsibilities

• Commercial strategy and offer architecture: define pricing, packaging and funnel ecosystems for digital products (free > low-ticket > order bumps > upsell > back-end premium offers), including cohort vs evergreen strategies and bundling/ascension logic.
• Data-led problem framing: review funnel data, unit economics, market dynamics and qualitative customer feedback to prioritise strategic opportunities and design hypotheses to test.
• Pricing ownership: set pricing architecture, discount rules, price tests, and elasticity experiments across launches and evergreen funnels.
• Unit economics and modelling: build and maintain models that clarify CAC, contribution margin, payback period and LTV; use these to set advertising budgets, ROAS targets and commercial guardrails.
• Back-end ecosystems: design and optimise multi-step ascension paths and retention mechanics (subscription models, replenishment/recurring, cohort-based reactivation, community hooks).
• Product insight & demand shaping: mine customer and audience insight, surveys, support tickets and customer interviews to create topic/angle recommendations, winning lead magnets and product roadmap inputs.
• Portfolio strategy & roadmaps: act as senior commercial lead across a portfolio of clients (outside of pod system), produce monthly roadmaps and strategic briefs, and prioritise initiatives across brands.
• Client engagement: join client calls on a monthly basis to present the roadmap, commercial plan and recommended activations; translate client goals into measurable roadmaps.
• Handoffs & briefs: create clear, executable briefs for Growth, Creative and Delivery teams, including success metrics, instrumentation requirements, UX/copy guidance and launch discipline.
• Partner with Growth Marketing leads: align on funnel optimisations, landing pages, messaging, testing plans and CRO work; ensure experiments map back to commercial hypotheses.