Responsibilities

• Lead or support the development and execution of website growth strategies across traffic, content, SEO, and conversion optimisation
• Build and optimise the full digital funnel: traffic acquisition → content distribution → user engagement → conversion
• Improve user journeys, site structure, and content architecture to increase engagement and conversion rates
• Develop and enhance SEO strategies including keyword research, content planning, on-page SEO, technical SEO, and link building
• Improve website content structure and ensure consistent content growth aligned with SEO performance goals
• Design and implement AI-powered automation workflows across content creation, editing, publishing, distribution, and performance tracking
• Continuously improve operational efficiency using automation tools and AI technologies
• Build and maintain tracking systems for traffic, user behaviour, and conversion performance
• Analyse data insights to optimise growth strategies, execution efficiency, and ROI
• Monitor key performance indicators (traffic, conversion rate, engagement, acquisition cost, etc.)

Requirements

• Experience in website operations, growth operations, content operations, SEO, or related digital marketing fields
• Proven ability to independently lead and deliver growth initiatives
• Strong track record of measurable performance improvements and results-driven execution
• Strong understanding of SEO, content strategy, user conversion, and data analysis
• Familiarity with GPT or other AI tools and ability to apply them in marketing workflows
• Strong analytical mindset with a focus on continuous optimisation and performance improvement
• Ability to clearly communicate strategy, execution, and results